Lecture notes
Summary Video Clips Consumer behavior
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This is a summary or notes from the video clips of the coarse Consumer Behavior on the Pre-master for Tisem at Tilburg University.
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1.1 Knowledge clipCourse Coördinator
Anika Stuppy
Room K736
a.stuppy@uvt.nl
https://tilburg-centerlab.sona-systems.com/Default.aspx?ReturnUrl=%2f
Course objectives
-Think broadly about consumer behaviour and think big
-Appreciate the importance of understanding the consumer for a firms success
-understand how consumer behavior drices marketing strategies and tactics
-learn about cognitive, social and behavioural theories underlying consumer behaviour
-thinking, interaction and
-Make you a better consumer
-so you can make decisions your happy with
Course structure 1
-External influences
-why consumers differ from each other
-culture, values and demographics
-H12+13+14
-Social influence
-H11
-Internal influences
-motivation
-H2
-perception, attention and memory
H3+4
-Attitudes
h5+6
-Judgement and decision-making
-Judgement and decision making 1
-H1+7
-Judgement and decision making 2
H8+9
-Satisfations, dissatisfaction and happiness
H10
Course Structure 2
HBO is about applying knowledge
-practical skills
UNI: why there is a problem in the first place
, -even generate knowledge yourself
-research oriented
To make a master thesis
1.2 knowledge clip
Roadmap:
Teaching online
-Blended learning approach
-Preparing for zoom sessions
Online Exam
-opportunities to practice
-preparation
Blended learning
For first time ever all online completely online
Three ways of learning
-1. self study
-book
-2. Knowledge clip
-3. Lectures
Questions about the material
Textbook
watch knowledge clips,
discuss with fellow students in study group
Knowledge clips
Read textbook + lecture
discuss with fellow students in study group
Lecture
Raise hand
discuss with fellow students in study group
if still got questions
Post questions on Slido
Q&A session
Preparinf for Zoom sessions
What to expect from teacher
Slides can be opened parallel to live lecture
Live lecture will be recorded and posted on CANVAS
Interaction
-During lecture
-Polls, breakout rooms,
, Slido
-Enter questions about book, knowledge clips
-link is noted in end of lecture
What to expect from Student
Be prepared
-read assigned textbook chapter
-watch knowledge clips
-Ask and rate questions on SLIDO before the lecture
Check technology
Online exam
-Online
-CANVAS QUIZ
-Multiple Choice 65%
-book answer
-Knowledge
-Open ended 35%
-insight
Opportunities to practice
-Beginning / end of the lecture by polls
-Practice exam on CANVAS, halfway through the course
Preparing for the exam
-Read actively
-Take notes, Highlight important pieces
-Start summarizing the books
-Attend lectures
-Make notes
-preferably by hand
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