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UNIT 4 P1&M1 - Explain different types of business information, their sources and purposes & Analyse different types of business information and their£3.99
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Business information
They are five forms of business information namely verbal, onscreen,
written, multimedia and web based information. Firstly I am going to
describe verbal information. Generally, this is information that is
communicated through words and talking. It includes audio and text.
Sources which are internal for verbal information are the administration
department and the marketing department. Externally, the sources of
verbal information for John Lewis are face to face interviews, managing
board of the business conducting a meeting or employees having a
service conversation over the phone with customers. Purpose of verbal
information is to communicate through the use of speech which is less
time consuming
Written information is information that uses physical symbols to
represent a business’ information to both customers and employees. It
involves text, animation and graphics. Written information may come
from a wide variety of sources which are external including newspapers,
books, trade journals and government publications. Internal sources for
written information are the finance department and the accounting
department. Examples of written information are financial reports for
John Lewis, pay cheque given to employees and receipts given to
customers after they purchase products. Written information can be used
by John Lewis to commercialise a new product that is to be introduced
The third information used by John Lewis is on-screen information. This
type of information mainly use and distribute information using screen as
the output for example Television or CD ROMs that combine text, audio,
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