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UNIT 9 P5 & M3 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief & Provide a rationale £5.49   Add to cart

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UNIT 9 P5 & M3 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief & Provide a rationale

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For P5, the promotional campaign learners design should follow from its associated campaign/creative brief. In designing the campaign learners should apply what they have learned about target marketing and promotional mix. For M3, learners should provide a rationale for their promotional campaign, ...

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  • February 9, 2016
  • 4
  • 2014/2015
  • Answers
  • Unknown
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By: alexdodd • 6 year ago

Doesnt really make any sense waste of money

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Unit 9 – P5 & M3

FOR NOTES AND GUIDLINE PURPOSES ONLY, COPYING THE
WHOLE DOCUMENT WILL BE COPYWRITE.

USE SENSIBLE.




Promotional campaign for Pirlo’s cafe
The promotional campaign can help to attract business customers by doing
breakfast and lunch deals for instance two for one deals. Also Pirlo’s café can attract
more customers by handing out leaflets and doing advertising at other business
stores.

Objectives
 The café wants to attract more business people this month
 Age range is 18+ and it’s a unsex store
 Customers can save money on deals
 Larger range of products is to be provided whereby different type of breakfast
and lunch meals
 Good atmosphere
 Other café are competitors

The price
Full English breakfast and hot beverage for £5.60
An Italian breakfast will be £6.00 including a beverage as well
Every lunch meal will be priced at £7.00

The place
The café location can be easily access

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