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UNIT 9 P5 & M3 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief & Provide a rationale £5.49
For P5, the promotional campaign learners design should follow from its associated campaign/creative brief. In designing the campaign learners should apply what they have learned about target marketing and promotional mix. For M3, learners should provide a rationale for their promotional campaign, ...
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Promotional campaign for Pirlo’s cafe
The promotional campaign can help to attract business customers by doing
breakfast and lunch deals for instance two for one deals. Also Pirlo’s café can attract
more customers by handing out leaflets and doing advertising at other business
stores.
Objectives
The café wants to attract more business people this month
Age range is 18+ and it’s a unsex store
Customers can save money on deals
Larger range of products is to be provided whereby different type of breakfast
and lunch meals
Good atmosphere
Other café are competitors
The price
Full English breakfast and hot beverage for £5.60
An Italian breakfast will be £6.00 including a beverage as well
Every lunch meal will be priced at £7.00
The place
The café location can be easily access
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