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Sports unit 22 (investigating business in sport and the active leisure industry) notes- aims and objectives of active leisure businesses £2.99
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  3. PEARSON (PEARSON)
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  5. Sport 2016 NQF
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  7. Unit 22 - Investigating Business in Sport and the Active Leisure Industry

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Sports unit 22 (investigating business in sport and the active leisure industry) notes- aims and objectives of active leisure businesses

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Sports unit 22 notes- aims and objectives of active leisure businesses

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  • October 19, 2022
  • 3
  • 2021/2022
  • Other
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Aims and objectives of active leisure businesses

Learning aim 1-

 Compare and contrast the aims and objectives of different types of businesses.

All business in the industry want to increase participation

 Raise income
 Meet target
 Raise awareness
 Link to current trends

Different businesses will have different aims and objectives. The best objective is SMART:

S- specific
M- measurable
A- achievable
R- realistic
T- time


Aims and objectives for public sector

The main aim is to be successful just like private sector businesses. Unlike the private sector, this is done through
value for money, cost control and the quality of provision.

Cost control

Public sector businesses focus on cost control as they are using public money. They must make sure that they keep
down cost while still meeting the customer’s needs.

Value for money

Services must be fit for purpose and don’t waste any public money. They must make sure that facilities or services
offer value for money.

Service quality

Services are to be of a high standard. This can be checked through questionnaires or surveys.

Meeting government standards

This includes the quality of provision and customer service offered. Disclosure and barring service provides checks
that are to government standard for people working with children.



Aims and objectives for voluntary sector

The voluntary sector aims to support local communities and encouraging participation by;

 running prospects
 Providing prospects
 Establishing links to consult/advice on sport ad active leisure issues.



Budgets are often minimal with no aim to make a profit.



Examples include:

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