D2 requires learners to evaluate the effectiveness of business information and its communication as key contributors to the success of a business organisation. Learners need to use illustrative examples as part of their evaluation and should be encouraged to investigate organisations who have excel...
Task 3
Introduction
Business communication is the specialised branch of general
communication that is especially concerned with business activities. It
involves communication between people in an organisation for the
purpose of carrying out their business activities through the exchange of
ideas, news, and views in connection with the business among the related
parties.
One company that has used communication to succeed over the years is
Boots. Boots Pharmacy is a member of Alliance Boots which is a leading
international pharmacy-led health and beauty group’. As seen on their
website, they are 'dedicated to developing effective and innovative
beauty products that deliver results both for women as well as men.
Boots Corporate information Carrier bag Receipt to the London 2012
Olympic and Paralympics Games is an evident that they follow the rules
of corporate information they present and in the manner in which they
communicate them. They claim that these rules are there to ‘bring value
to all their stakeholders including shareholders’. They say that these rules
are in place as this is what they believe is the right thing to do for the long
term as it has ‘driven their continuous investment in tackling
environmental challenges and working to achieve positive development’.
With Boots being in the retail industry it is vital that they keep stuff
modern, stylish and most importantly professional. This is reflected in
their catalogues, job adverts, carrier bags, receipts and gift cards. I also do
feel that Boots do a good job as being a part of ‘a leading international
pharmacy-led health and beauty group’. This would reflect the way in
which they would communicate information which a lot more focus on
detail rather than presentation.
Boots are more successful with its communication. The main reason for
this is not only due to Boots physically creating the bag so it’s extremely
light and of thin material which as a result is a hazard to children but it is
mainly because they are a member of a leading international pharmacy-
led health and beauty group. This has effectively meant that they have to
assure all communication is as informative as possible. In terms of gift
cards, Boots gift card is more subtle compared to its rival stores. This gift
card comes attached to decorative card in which if you turn it over details
things such as what the gift card is, how to purchase it, how to use it and
the terms and conditions included with the gift card. At the bottom of the
paper, the gift card’s barcode is visible and is scanned that way to avoid
having to take it off the package. The gift card does a good job in keeping
1
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