Exam (elaborations)
Strategic MGT Case Study Assignment
- Institution
- Aston University, Birmingham (Aston)
Strategic MGT Case Study Assignment
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1Case Study
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, 2
Case Study
Case 2 Making Magic Happen
Question 1
Disney’s difference refers to its organizational marketing strategies to keep the company
ongoing, especially during the recession, by producing good quality creative content such as
toys, soundtracks, games, online media, and DVDs (Coulter,2008). That is because most people
tend to spend their capital on necessities rather than Disney products. According to the case
study, the company's corporate strategy is portrayed by its effort to fund the 4.4 billion dollars to
Shanghai Disney Resort in China. Disney will influence the company’s competitive strategies by
concentrating on customer satisfaction and innovation and branching out to games meant for an
aged person and not only children as it was founded. On functional strategy, the company should
focus on determining the marketing research they tend to invest in
Question 2
Disney may encounter problems with the differences in broadcasting and copyright laws
while doing business both in China and Russia. Therefore, it is essential for them to learn and
follow each country’s laws. To prepare for challenges, Iger and his team should modify
programming in order to meet their clients' tastes. People in China and Russia have different
tastes compared to the US; thus, it is good for them to do comprehensive research on legal and
marketing levels to find out what form of entertainment best suits them.
Question 3
Iger views himself as the top manager, and his role is to ensure the company is
experiencing growth and success. He built on the company’s brand by adding Marvel, Lucas
films, Espn, and Pixar to attract aged people (Coulter,2008). Yes, companies grow by using new
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