International Marketing 11th Edition By Michael Czinkota, Ilkka Ronkainen, Annie Cui (Test Bank)
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Module
International , 11e Michael Czinkota, Ilk
Institution
International , 11e Michael Czinkota, Ilk
International Marketing, 11e Michael Czinkota, Ilkka Ronkainen, Annie Cui (Test Bank)
International Marketing, 11e Michael Czinkota, Ilkka Ronkainen, Annie Cui (Test Bank)
(International Marketing, 11e Michael Czinkota, Ilkka Ronkainen, Annie Cui )
(Test Bank all Chapters)
Chapter 01:
1. International marketing is unable to retain the basic marketing tenets of value and exchange.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 1
, United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
2. It is in the domestic marketing field where one can observe most closely the role of marketing as a key agent of societal
change.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 2
, United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
3. Only those who participate in the transactions are exposed to international marketing and subject to its changing
influences.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 3
, United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
4. To achieve success in the art of international marketing, it is necessary to be firmly grounded in its scientific aspects.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p.46
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 4
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