Exam (elaborations)
Edexcel A Level 2019 Business Paper 1 | Marketing, people and global businesses
- Module
- 9BS0/01
- Institution
- PEARSON (PEARSON)
Edexcel A Level 2019 Business Paper 1 | Marketing, people and global businesses
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Please check the examination details below before entering your candidate informationCandidate surname Other names
Centre Number Candidate Number
Pearson Edexcel
Level 3 GCE
Friday 24 May 2019
Morning (Time: 2 hours) Paper Reference 9BS0/01
Business
Advanced
Paper 1: Marketing, people and global businesses
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
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Information
• The total mark for this paper is 100.
• –Theusemarks for each question are shown in brackets
this as a guide as to how much time to spend on each question.
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Advice
• Read each question carefully before you start to answer it.
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*P56800A0124*
P56800A
©2019 Pearson Education Ltd.
1/1/1/1/1
, Answer ALL questions.
SECTION A
Read the following extracts (A to C) before answering Question 1.
Write your answers in the spaces provided.
Extract A
Music streaming subscribers 2010–2020
240
221.5
220 204.5
180.3
Music streaming subscribers (millions)
200
180
160 146.6
140
106.3
120
100
80 67.5
60 43.4
40 29.1
18.7
20 7.7 12.5
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Between 2010 and 2011, the number of music streaming subscribers grew by 62.34%.
• The data between 2018–2020 is forecast/projected.
(Source adapted from: © 2018 Midia Ltd)
2
, Extract B
The music subscription market in Europe and North America 2017
Habits of music consumers have changed, as they are streaming music now instead of
downloading it. Consumers are increasingly listening to music at home, by using Amazon
Echo or Google Home, rather than through smartphones or laptops.
Five music subscription services were launched between 2015 and 2017, but none of
these made a profit. However, businesses such as Apple, Google and Amazon can afford
to operate music services at a loss.
Product development is a feature of the market. Music acts such as Coldplay and
Deadmau5 have already embraced virtual reality (VR) with immersive music videos,
where viewers can be part of the video.
Spotify, the largest music streaming service by number of users in the US and Europe,
was launched in 2008. Its latest strategy is to add short video clips to its playlists. The
clips are aimed at tempting listeners to purchase Spotify’s new subscription video
service. This is crucial because its existing streaming service continues to make losses.
A typical music streaming business pays over 70% of its subscription revenue to record
labels and publishers. Video streaming enables Spotify to gain additional revenue from
advertising. In 2018, Spotify needed to make profits as it planned to be a public limited
company, through a stock market flotation.
Spotify’s rival, Apple Music, has taken a different approach to video streaming, signing
artists such as U2 for millions of dollars to stream exclusively for its 27 million subscribers.
(Sources based on: © 2018 Billboard and © 2018 Mansueto Ventures, LLC)
3
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