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D4 Justify the use of innovation and enterprise for a business in relation to its changing
market and environment.
1 Introduction
Nike should continue to focus on functional innovation, which entails developing items that
are both useful and perform well. Nike, for example, can create shoes that employ modern
materials or technology to improve athletic performance. The corporation can also
experiment with new shoe designs to improve overall comfort and fit for customers. Nike
should also be thoughtful about what new innovations for some of their products such as,
putting trackers on shoes, adding a home fitness equipment and athletic gear for niche
sports.
2 Findings
Recommendation 1: Trackers on shoes
This recommendation would ameliorate the day- to- day handling of Nike because adding trackers to
shoes may help Nike stand out from the crowd, creating a unique selling factor that sets the
company distinct. This is especially critical in a crowded request where enterprises are continuously
seeking for styles to separate themselves. Nike may gain a competitive edge by incorporating
trackers inside their shoes, which will profit its internal stakeholders. Nike can attract further
consumers and increase its request position by furnishing a distinctive specific that distinguishes the
brand from its challengers. The information gathered by the trackers may be participated with other
Nike guests, creating a community of fitness and physical exertion suckers. In order to produce a
sense of community around the Nike brand, external stakeholders may be encouraged to interact
with one another and form connections. In addition, it would help Nike to manage the following
change in the request Nike can discover developing request trends, similar as new exercise rules,
sports, or life choices, by gathering data on how guests use their shoes. This can help Nike in
conforming its product immolation to match these new trends and remaining request applicable.
This is achieved by the fact that Nike has been innovative and has developed a lot of technologies
over the times, the company will be unfit to contend with its challengers. In order to produce a more
individualized recommendation and sapience platform, new detectors can be added, being detectors
can be bettered with more accurate data collection, and new algorithms can be developed to give
further individualized recommendations. still, the pitfalls of this invention are shoes that incorporate
covering technology may be precious, raising product prices and reducing business perimeters. The
overall impact on Nike’s points to design and develop innovative products.
Recommendation 2: Home Fitness Equipment
This recommendation would ameliorate the day- to- day handling of Nike because in addition to
generating new profit from product lines similar as home exercise outfit, Nike might also be suitable
to have lower reliance on conventional product lines similar as shoes and vesture in the future. As a
result, Nike will be suitable to increase the stability and sustainability of its day- to- day operations. It
would profit internal stakeholders by home exercise outfit may give Nike with significant data
perceptivity into consumer gets and preferences, which can help internal stakeholders similar as
marketing and product development brigades enhance the efficacity and attractiveness of Nike's
goods. Nike may work data acquired from shoe trackers to produce a community of people who are
interested in fitness and good. External stakeholders may be suitable to connect with one another,
share suggestions and advice, and form connections as a result of this. In addition, it would help
Tesco to manage the following change in the request This is achieved by Nike's strong brand
recognition and its marketing capabilities; it can use its advertising openings to target its target
demographic with its home exercise outfit. To vend the outfit effectively, you might need to produce
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