es
ss
ne
si
Please check the examination details below before entering your candidate information
bu
Candidate surname Other names
al
ob
gl
Centre Number Candidate Number
d Pearson Edexcel
an
Level 3 GCE
le
op
pe
Friday 22 May 2020
,
ng
ti
20 ke
Morning (Time: 2 hours) Paper Reference 9BS0/01
20 ar
M
Business
Advanced
Paper 1: Marketing, people and global businesses
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• your answers if you have time at the end.
Check
gl
d
an
Read the following extracts (A to C) before answering Question 1.
le
op
Write your answers in the spaces provided.
pe
,
Extract A
ng
ti
Basic hourly wage at UK supermarkets – June 2018
20 ke
20 ar
M
Supermarket Basic hourly wage (£)
Aldi 8.85
Lidl 8.75
Morrisons 8.70
Asda 8.67
Marks and Spencer 8.50
Tesco 8.02
Sainsbury 8.00
Iceland 7.83
2
*P61844A0224*
, es
ss
ne
si
bu
Extract B
al
ob
Jack’s is launched
gl
d
an
Tesco, Britain’s biggest supermarket chain, is preparing to launch Jack’s, its own brand of
le
discount stores. Tesco aims to take on the German discounters, Aldi and Lidl, that have
op
both been increasing their market share in the UK.
pe
,
Tesco is keen to emphasise Jack’s ‘Britishness’. Advertising highlights that eight out of
ng
ti
10 products available in Jack’s are grown, reared or made in Britain, which it claims is 5
20 ke
a higher proportion than at any other grocer. The intention is for Jack’s also to be the
20 ar
M
“cheapest in town”, said David Lewis, Tesco’s Chief Executive. “The large scale of Tesco and
the lower operating cost of Jack’s allows us to be cheaper”.
The layout of each Jack’s store has taken inspiration from Aldi and Lidl. For instance, in
the centre is a promotion section consisting of 24 baskets and 48 products offered on 10
a ‘When it’s Gone, it’s Gone’ basis, similar to ‘Weekly Offers’ found in Lidl.
All advertising will be done locally, using leaflets, with promotions tailored to the
local community.
(Source: adapted from https://www.marketingweek.com/
2018/09/19/tesco-jacks-discount-chain/)
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller academe. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £5.66. You're not tied to anything after your purchase.
