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Please check the examination details below before entering your candidate information
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Candidate surname Other names
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Centre Number Candidate Number
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Pearson Edexcel Level 3 GCE
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Paper
9BS0/01
22 ke
Time 2 hours
reference
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Business
Advanced
PAPER 1: Marketing, people and global businesses
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer
Answer all questions.
• – there may
the questions in the spaces provided
be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• may use a calculator.
You
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• your answers if you have time at the end.
Check
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SECTION A
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Read the following extracts (A to C) before answering Question 1.
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Write your answers in the spaces provided.
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Extract A
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The price of one gram of gold on world markets in euros (6 December 2019 to
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5 January 2020)
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EUR
45.0
44.0
43.0
42.0
6 Dec 8 Dec 10 Dec 12 Dec 16 Dec 18 Dec 22 Dec 28 Dec 1 Jan 5 Jan
Gold is one of the raw materials used in the manufacture of luxury watches.
(Source: adapted from https://www.gold.org/goldhub/data/gold-prices)
2
*P70784A0228*
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Extract B
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The luxury watch market
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Some of the fastest growing businesses in the luxury watch market are public limited
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companies (PLCs). An example is Swatch, the Swiss company that owns brands such as
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Omega and Tiffany. Swatch embraces the current trend of ‘affordable luxury for all’, where
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luxury products are aimed at mass markets. Its aim is to grow through expensive new 5
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product development, more stock, stores and sales.
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Private limited watch companies, such as Rolex can limit production and not have to
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answer to shareholders who demand growth. Rolex can control its growth and restrict its
product range. This helps to build exclusivity and enables Rolex to charge over £10 000
for some models of watches. 10
Luxury watches are expensive, so customers invest time and effort in researching the
best price. Some retail stores attempt to justify high prices by giving customers a glass
of champagne and additional attention by sales staff. While this approach still appeals
to some customers, research suggests they feel that the item itself represents the luxury
experience, not the process of buying it. 15
The sale of luxury watches online is growing and made up of three areas. First are online
sales directly from the companies who own the brands, such as Rolex. Second, the
highest sales are made by retailers who can offer lower prices. These retailers usually
purchase from luxury watch brand manufacturers at up to 50% below the recommended
selling price, leaving room for discounting. Third, online sellers and buyers of pre-owned 20
luxury watches.
(Source: adapted from htps://www.forbes.com/sites/arieladams/2017/06/23/
despite-consumer-demand-the-luxury-watch-industry-will-
have-to-shrink-before-it-recovers/#3c79db0f2c75)
*P70784A0328*
3
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