AQA
A-level
BUSINESS
Paper 1 Business 1
Tuesday 23 May 2023
Materials
For this paper you must have:
• a calculator.
Instructions
• Use black ink or black ball-point pen.
• Fill in the boxes at the top of this page.
Morning Time allowed: 2 hours
• Answer all ...
Tuesday 23 May 2023 Morning Time allowed: 2 hours
Materials
For this paper you must have:
a calculator. For Examiner’s Use
Question Mark
Instructions
Section
Use black ink or black ball-point A
pen.
16
Fill in the boxes at the top of this
page. 17
Answer all questions in Section A and Section B. 18
Answer one question from Section C and one question from Section D. 19
You must answer the questions in the spaces provided. Do
20
not write outside the box around each page or on blank
pages. 21
If you need extra space for your answer(s), use the lined pages at 22
the end of this book. Write the question number against your 23
answer(s).
Do all rough work in this answer book. Cross through any work 24
you do not want to be marked. TOTAL
Information
The marks for questions are shown in brackets.
The maximum mark for this paper is 100.
*Jun237132101
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,A-LEVEL BUSINESS1
*Jun237132101
* IB/G/Jun23/
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, 2
Do not write
outside the
Section A box
Answer all questions in this
section.
Only one answer per question is allowed.
For each question completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now
wish to select as shown.
0 1 Which of the following will cause spare capacity in a business to rise?
[1 mark]
A New competitors are entering the market.
B The business closes some factories.
C The business’s product becomes more fashionable.
D There is a successful advertising campaign.
0 2 Statement 1: ‘Value added can be increased by creating barriers to entry.’
Statement 2: ‘Value added can be increased by lowering unit costs.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false.
C Statement 1 is false. Statement 2 is true.
D Statement 1 is false. Statement 2 is false.
*02
IB/G/
* Jun23/7132/1
, 3
Do not write
outside the
0 3 A women’s clothes store adds furniture to its range in order to increase box
spending by its existing customers.
According to Ansoff’s matrix this is an example of
[1 mark]
A diversification.
B market development.
C market penetration.
D product development.
Turn over for the next question
Turn over ►
*03
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