Exam (elaborations)
Comprehensive notes on Advertising Promotion and Other Aspects of Integrated Marketing Communications from chapters 1-23
- Module
- Institution
- Book
The document presents a comprehensive TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications," 9th Edition, authored by Terence A. Shimp and J. Craig Andrews. Divided into five parts, it covers a wide range of topics in Integrated Marketing Communications (I.M....
[Show more]