P2 – Describe the different stakeholders who influence the purpose of two contrasting
businesses
Employees – Employees within a business influence a reasonable amount of what direction
the business goes. The employees are the workers, which allow the business to sell its
products or run, and without employees depending on the business, it is impossible to make
any sort of impact on the business world. This is why employees must have particular rights
as well as given various exclusive options
An example of a consumer shop such as ASDA, the employees after a certain time are given
discount within that shop, this is known as “employee discount”. This sort of exclusive
discount is given to the employees as a reward for essentially working at the store, to
encourage the employees who work there to stay.
The employees that work in the BHF stores are all volunteers meaning they are play a key
role in keeping the business afloat. For example, all of the volunteers help sell the consumer
goods they sell in their stores allowing the company to raise funds for the research team as
well as the essentials to run the company.
Customers – A business that sells anything to customers consequently means that
customers (stakeholders) who a large influence on a company as their money is what keep
the company running. Customer feedback is vital for a company, as companies that ignore
feedback from its customers often have no competitive edge over its competitors. ASDA
ensure that they act on feedback by implanting a feedback form on their website, which
allows users to describe their experience with ASDA even with a particular store location
nearby to their home. This allows ASDA to display that they care about and act on feedback
from their customers.
Customers at the BHF are people who are willing to help the cause by buying the used
goods. The customers are able to buy a range of products anything from electrical goods to
furniture. This means that the BHF are able to give their customers a range of products at a
lower price due to them not being brand new.
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