Exam (elaborations)
Sports and Entertainment Marketing 4th Edition by Kaser - Test Bank
Complete Test Bank (with Questions Answers)
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,Name: Class: Date:Chapter 01 - What Is Sports and Entertainment Marketing?
1. Customer needs should be the primary focus of marketing.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-1 - LO: 1.1-1
2. Discretionary income is the amount individuals earn before deductions are removed from the pay.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-2 - LO: 1.1-2
3. Selecting a good city to host the Super Bowl is an example of distribution of entertainment.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-2 - LO: 1.1-2
4. The success of entertainment events depends on promotion to prospective customers.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-2 - LO: 1.1-2
5. Any direct and personal communication with customers to assess and satisfy their needs is considered product/service
management.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-3 - LO: 1.1-3
6. Spectators of sporting events are the potential consumers of a wide array of products including apparel, food,
automobiles, and athletic equipment.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.2-1 - LO: 1.2-1
Cengage Learning Testing, Powered by Cognero Page 1
,Name: Class: Date:
Chapter 01 - What Is Sports and Entertainment Marketing?
7. Celebrities have become increasingly involved in NASCAR.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-2 - LO: 1.1-2
8. Sports marketing is a multibillion-dollar global industry that has a major impact on the economy.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.2-2 - LO: 1.2-2
9. Ambush marketing takes place when an organization is the sole sponsor of an event.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.3-2 - LO: 1.3-2
10. Early television took promotion and advertising to a new level.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.3-2 - LO: 1.3-2
11. Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.
a. True
b. False
ANSWER: False
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-2 - LO: 1.1-2
12. Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they
meet customer needs.
a. True
b. False
ANSWER: True
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-3 - LO: 1.1-3
13. Product/service management involves __________ products.
Cengage Learning Testing, Powered by Cognero Page 2
, Name: Class: Date:
Chapter 01 - What Is Sports and Entertainment Marketing?
a. developing b. maintaining
c. improving d. all of the above
ANSWER: d
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-3 - LO: 1.1-3
14. Marketing is the creation and maintenance of
a. sales b. satisfying exchange
relationships
c. a favorable d. financial resources
image
ANSWER: b
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-1 - LO: 1.1-1
15. Gathering and using information about customers to improve business decision making involves
a. marketing-information b. promotion
management
c. product/service management d. distribution
ANSWER: a
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-3 - LO: 1.1-3
16. Financing
a. is one of the six core standards of marketing b. involves budgeting for marketing
activities
c. involves offering customers different forms of payment for a d. both b and c
company’s products or services
ANSWER: d
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.1-3 - LO: 1.1-3
17. The success of sports marketing does not depend upon
a. new opportunities b. ambush marketing
c. timing d. gross impressions
ANSWER: b
POINTS: 1
LEARNING OBJECTIVES: SEM.KO.4.LO: 1.2-1 - LO: 1.2-1
18. Marketing involves
a. creation of satisfying exchange relationships b. maintenance of exchange relationships
c. satisfaction for businesses and customers d. all of the above
ANSWER: d
POINTS: 1
Cengage Learning Testing, Powered by Cognero Page 3
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