Test Bank for Sports Marketing, 2nd Edition Fetchko (All Chapters included)
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Module
Sports First Aid
Institution
Sports First Aid
Complete Test Bank for Sports Marketing, 2nd Edition by Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow ; ISBN13: 9781138039841. (Full Chapters included Chapter 1 to 14).....1. Sports Meets Marketing.
2. Sports Entertainment Consumption.
3. The Marketing Environment.
4. Segmenting Audiences f...
1) After purchasing the Atlanta Falcons, Arthur Blank conducted surveys and focus groups to
find out what fans wanted in their relationship with the Falcons.
Answer: TRUE
Diff: 1
Objective: 1-1
Classification: Conceptual
2) Quality and customer focus are fundamental to marketing.
Answer: TRUE
Diff: 1
Objective: 1-1
Classification: Conceptual
3) Sports marketing is the use of marketing for creating, communicating, delivering, and
exchanging sports experiences that have value for customers, clients, partners, and society.
Answer: TRUE
Diff: 1
Objective: 1-1
Classification: Conceptual
4) Marketing is made up of two distinct elements: marketing of sports and marketing by sports.
Answer: FALSE
Diff: 1
Objective: 1-1
Classification: Conceptual
5) Connection to sports brands often is based on emotional attachment to a favorite athlete, team,
or sport.
Answer: TRUE
Diff: 1
Objective: 1-1
Classification: Conceptual
6) Consumers' affinity for sports brands helps lessen threats other brands face, such as
competition for attention and switching brands when performance does not meet expectations.
Answer: TRUE
Diff: 2
Objective: 1-1
Classification: Conceptual
, 7) When sports brands face are positioned as entertainment, they face a decrease in the size of
the potential audience.
Answer: FALSE
Diff: 2
Objective: 1-1
Classification: Conceptual
8) A distinguishing characteristic of sports marketing is an experience-based relationship, which
implies that fans have to attend live games to receive value from sports offerings.
Answer: FALSE
Diff: 3
Objective: 1-1
Classification: Critical Thinking
9) Value can be defined as a customer's judgment of the benefits received from consumption of a
product compared to benefits offered by similar products sold by competitors.
Answer: FALSE
Diff: 1
Objective: 1-2
Classification: Conceptual
10) Consumers of sports products are typically more motivated by psychological benefits than by
functional benefits.
Answer: TRUE
Diff: 2
Objective: 1-2
Classification: Conceptual
11) Marketers for a sports organization have two options to increase the value of a sports
property: reduce prices or reduce sacrifices needed to experience the sports property.
Answer: FALSE
Diff: 2
Objective: 1-2
Classification: Conceptual
12) In terms of strategic marketing planning, examining current marketing strategy is a crucial
starting point.
Answer: FALSE
Diff: 2
Objective: 1-2
Classification: Conceptual
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