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The Impact of Culture on Emotion and Facial Expression

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The Impact of Culture on Emotion and Facial Expression- lecture notes and additional reading included

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  • April 28, 2018
  • 6
  • 2016/2017
  • Lecture notes
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The Impact of Culture on Emotion and Facial Expression

Part 1- Culture and Emotion:
 Social psychologists tend to explain human behaviour in terms of situational
factors.
o Asch, Milgram are examples of situational factors influencing behaviour.
o Culture can be seen as another example of this
 Culture influences human behaviour because people raised in different cultures
have acquired different norms and values, and these differences can influence
behaviours much later.
 Although culture originates outside the individual, its influence on social
behaviour comes from within the individual.

What is Culture?
 Memory:
o Some emphasise memory. Kluckhohn (1954)- culture is to society what
memory is to individuals.
 Communication:
o Culture is ‘the more or less systematically related set of constructions that
people share as members of an enduring, communicatively interacting social
group (Fiske, 1995).
o Communication is what helps to make culture a culture
 Meaning:
o A culture is that subset of possible or available meanings which, by virtue of
enculturation… has become active in giving shape to the psychological
processes of the individuals in a group (Shweder & Haidt, 2000).
 Worldview:
o Individuals in a culture share a worldview.
o A worldview is a set of fundamental values, beliefs and sentiments about
reality which are often tacit and taken for granted. It works like a giant lens
through which we characteristically and implicitly perceive, organise,
remember, interpret, and emotionally experience the raw material of life
(Landman, 1996).

Self-Construal: A component of worldview?
Markus & Kitayama (1991):
 Independent: focuses on internal attributes, such as ability, personality,
preferences and aspirations. The self is a distinct entity, isolated from others.
 Interdependent: focuses on relational attributes, such as relatedness to others,
and the rights, duties, obligations, and responsibilities that are part of the
relationship in question.

Twenty Statements Test:
 Respondent is simply asked to complete 20 statements that start with the words
‘I am…’
 The answers vary systematically as a function of culture of origin and of what is
salient in a particular context. There can be temporary shifts in our self-construal
depending on the context and what is salient.

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