Pearson Edexcel Level 3
GCE
Business
Advanced
JUNE 2023
PAPER 1: Marketing, people and global businesses
Instructions
• Use black ink or ball-point pen.
centre number and candidate number.
• There are two sections in this question paper.
•
• Answer all
Answer the questions in the spaces
provided – there may be more space
questions.
than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown
– use this as a guide as to how much time to spend on
•each question. You may use a calculator.
in brackets
Advice
• Read each question carefully before you start to answer it.
• Try to answer every
• Check your answers if you have time at the end.
question.
Turn over
1
, Answer ALL questions.
SECTION A
AREA
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Read Extracts A to C in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) Using the data in Extract A, explain one way demand for online
food deliveries is affected by income elasticity of demand.
(4)
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AREA
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2
, (b) Explain one reason food delivery apps, such as Deliveroo,
pay their workers commission.
(4)
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AREA
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3
Turn
over
, (c) Assess the likely importance of emotional branding
to Deliveroo. (10)
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