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Lecture notes

What is UX Design?
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This section covers what UX Design actually means, along with some key terms that may be used alongside UX Design. It also goes over some design principles and examples of what a good and bad website would be.

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  • March 1, 2024
  • 6
  • 2023/2024
  • Lecture notes
  • Christine charnock
  • All classes

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What do we mean by web and UX design?

Web design
Refers to the design of websites that are displayed on the internet. Usually refers to
the user experience aspects of website development.


Responsive design
The process of making websites adaptable to all devices & screen sizes in terms of
both form and function → the layout of a page changes based on the size &
capabilities of the device being used.


Web 1.0, 2.0, 3.0




User experience (UX) design
How a person feels when interfacing with a system. The system could be a website,
web application or desktop software.
Cont.
Encompasses all aspects of the end-user’s interaction with the company, its services
& its products.

, Referring to users

Target market
A specific group of people you plan to target with your products / services. This
group may share several demographic chars. such as age, gender, occupation etc.


Target audience
A narrower / certain section of your target market. The group of people you want
to target for a specific advertising activity, marketing campaign, or promotion effort.
Cont.
Also known as target customer or target consumer.


Target audience profile
A specific group of customers most likely to respond positively to your promotions,
products & services.


End user
A person for whom a product development team designs their product. They use a
finished product or software application, and may not be those who install & manage
the software.


End user vs customer
A customer purchases the product and then resells it, whereas an end user is
someone who completes the final purchase of a product
Cont.
End users have no choice in the product they buy, as the customers are the ones
who sell it to them.

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