hootsuite social marketing certification
Exam, 125 Questions and Correct Answers,
With Complete Solution 2024. Actual Exam
Question.
brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan
for onboarding, and finally
a plan for continued engagement
let's say you're evaluating a customer of your organization as a potential brand advocate. in addition
to the three r's, whats another criteria you could use to determine whether this person would
represent your organization well?
brand affinity
shared content can be categorized into two main categories: curated, which is content gathered from
trusted sources relevant to your industry, and ___, which is content produced within your organization
including items like blog articles, white papers, inforgraphics, guides and visuals
created
when planning out your youtube publishing schedule, stick to ____ _____, as well as a predictable
publishing schedule so your subscribers know when to look forward to your next video and what to
expect
a consistent length and production quality
when running a paid ad on facebook, which of the following is not a placement option
facbook gropus
when buying an ad for Instagram or facebook, begin by selecting the _____ that most closely matches
your business needs
'objective'
to ensure your brand is being represented in the best light on Instagram, and to discover content from
your customers, you should keep an eye on _____
photos in which your organization has been tagged
Instagram allows you to include clickable links in the following area(s)
website field
to place a video ad over youtube videos, which option would you choose
, a video campaign through google ad expereince
you have just uploaded a 4 minute video clip into your IGTV Channel. you've added hashtags in the
description to support discoverability. what's another tactic you could have used to surface this video
to your followers
enable automatic publishing of a 60-second preview of the video in your feed
when optimizing your social media profiles, be sure to provide a consistent business description across
all channels. brainstorm a handful of essential and ____ keywords that describe your company and
incorporate them into the copy of your about sections
seo-friendly
which of these is not a part of a social media strategy
prospecting strategy for sales leads
research shows that most facebook users are mobile, and engagement declines dramatically with
longer posts. a rule of thumb you should aim to write posts that are around
50-60 characters
when you've been successful in building a community that is well- acquainted with your brand and
products it can become self-monitoring. this means when a question arises
community members may pipe in with an answer, thereby reducing the resources you dedicate to
customer support
when it comes to building community, which of the following is not a form of engagement
geo-targeted posts and tweets
if you are creating an Instagram story, with the purpose of gathering audience insights, which would
be the bet feature to use?
a question sticker or poll
partnerships with complementary business whose audience shares values with yours are
a powerful way to grow your community
when taking photos for your social channels you can add depth by using roads, buildings, or bridges to
create a pathway that leads the viewer's eye to a single spot. this is best described as
leading lines
you are taking photos for Instagram, using your phone's camera, and lighting conditions are not
optional. what is the best way to compensate for this, before taking your photo
tap on your subject and adjust the exposure slider onscreen
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