Exam (elaborations)
MARK 3321 EXAM 2 REVIEW | Actual Exam Questions | 100% Correct Answers | Verified 2024 Version
- Module
- Institution
What are the five Consumer Decision Making processes? - 1.Need Recognition 2. Information Search 3. Evaluation of alternatives 4. Purchase 5. Post-purchase behavior What is involvement? - The amount of time and effort a buyer invests in the search, evaluation, and decision processes of cons...
[Show more]