PSYCHOLOGY 9990/31
Paper 3 Specialist Options: Theory May/June 2023
1 hour 30 minutes
You must answer on the enclosed answer booklet.
* 1 3 7 2 6 6 2 1 0 1 *
You will need: Answer booklet (enclosed)
INSTRUCTIONS
● Answer four questions in total:
Answer questions from two options.
For each chosen option, answer all questions.
● Follow the instructions on the front cover of the answer booklet. If you need additional answer paper,
ask the invigilator for a continuation booklet.
INFORMATION
● The total mark for this paper is 60.
● The number of marks for each question or part question is shown in brackets [ ].
This document has 4 pages. Any blank pages are indicated.
(b) Describe the study by Glover (2011) that used covert sensitisation as a treatment for
kleptomania. [4]
(c) Explain one strength and one weakness of the study by Glover. [6]
2 (a) Describe explanations of depression. [8]
(b) Evaluate explanations of depression, including a discussion about reductionism versus
holism. [10]
Psychology and consumer behaviour
Answer all questions.
3 (a) Identify two shopper movement patterns from the study by Gil et al. (2009). [2]
(b) Dayan and Bar‑Hillel (2011) conducted a laboratory study and a field study on primacy,
recency and menu item position.
Outline any two results from these studies by Dayan and Bar‑Hillel. [4]
(c) Discuss the validity of these studies by Dayan and Bar‑Hillel. [6]
4 (a) Describe what psychologists have discovered about retail/leisure environment design (retail
store architecture, leisure environments, store interior layout). [8]
(b) Evaluate what psychologists have discovered about retail/leisure environment design (retail
store architecture, leisure environments, store interior layout), including a discussion about
generalisability. [10]
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