Hospitality Revenue Management Final Exam
Most of the entities below are classified as "Chains". Which one is a "Parent Company" consisting of multiple chains? - Answer- Accor Hotels
Which is a true statement about Parent Companies? - Answer- Parent Companies and the related chains have c...
Hospitality Revenue Management Final
Exam
Most of the entities below are classified as "Chains". Which one is a "Parent Company"
consisting of multiple chains? - Answer- Accor Hotels
Which is a true statement about Parent Companies? - Answer- Parent Companies and the
related chains have changed over time
What are the three different operation types? - Answer- Chain Management, Franchise,
Independent
Which is a true statement about Management Companies? - Answer- Management companies
have contracts where they receive payment for their services and/or some portion of profits
Which is a true statement regarding geographic categorization? - Answer- STR uses the
UNWTO definitions when it comes to recognizing countries
Which two geographic categories are the most important for a hotel GM? - Answer- Market
and Submarket
Markets and Submarkets are created based on what two determining factors? - Answer-
Number of hotels and participation
Which is a true statement regarding Submarkets - Answer- A submarket may represent a small
city in a rural market
How many Scale categories are there compared to Class categories? - Answer- 7 Scale
categories and 6 Class categories
Which one of the following is an accurate statement regarding Scale and Class groups and a
single chain? - Answer- A Ritz Carlton hotel will always be in the same Scale and Class groups
in every country throughout the world
The four key considerations when creating a Competitive Set are? - Answer- Participation,
Proximity, Pricing and Product
The definitions for Supply, Demand and Revenue used by STR and others in the lodging
industry are taken from what source? - Answer- Uniform System of Accounts for the Lodging
Industry
Which is true regarding the type of performance data (Supply, Demand, Revenue) that STR
receives? - Answer- Daily and monthly only
You receive your monthly STAR and find that it includes weekday and weekend performance,
what days are included in "weekday" in most parts of the world? - Answer- Sunday thru
Thursday
, In which of the following situations will occupancy increase? - Answer- Supply decreases 10%
and demand decreases 5%
Which statement is true regarding RevPAR? - Answer- It can be thought of as a combination of
Occupancy and ADR
Use the spreadsheet below to answer Question 17. The March YTD Occupancy (E5) is
_______. - Answer- 63.2%
Use the spreadsheet below to answer Question 18. The Average Daily Rate percent change for
April (G5) is ______. - Answer- 1.5%
Which one of the following statements is accurate regarding "Sufficiency" as it related to
competitive set data? - Answer- The sufficiency rules are in place to protect the confidentiality
of the data
Key Performance Indicators (KPI) for the Competitive Set (for example the average Occupancy)
are: - Answer- Always based upon the aggregated raw data of each member of the competitive
set
When you receive your STAR report, your ADR for the month was $100 and the competitive set
ADR was $90. What can you tell? - Answer- Your ADR was $10 higher than the average of all
of the members of the competitive set
Use the spreadsheet below to answer the following two Questions, 22 and 23, regarding the
methodology used to calculate KPIs for a competitive set. The competitive set Occupancy (E6)
for July is _____. - Answer- 72.6%
The competitive set RevPAR (G6) for July is _____. - Answer- $119.89
When you receive your STAR report your ADR index was 110 and your Occupancy index was
90. What do you know? - Answer- The RevPAR index will be in the neighborhood of 100
When you receive your STAR report, you see that your RevPAR index was 90 this year
compared to 80 last year. What do you know for sure? - Answer- Your hotel will have a
positive RevPAR Index Percent Change
Use the spreadsheet below to answer Questions 26 and 27 regarding the methodology used to
calculate Index. The occupancy Index for November (H3) is _____. - Answer- 119.2
The RevPAR Index for November (J3) is ______. - Answer- 117.4
Use the spreadsheet below to answer Questions 28 and 29 regarding the methodology used to
calculate Index percent change. The ADR Index percent change for November (I4) is _____. -
Answer- 1.7%
The RevPAR Index percent change for November (J4) is ______. - Answer- 16%
What is the minimum number of reporting hotels for an industry segment to be considered
"sufficient"? - Answer- Four
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