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2023 AQA GCSE BUSINESS 8132/2 Paper 2 Influences of marketing and finance on business activity Question Paper & Mark scheme (Merged) June 2023 [VERIFIED]£7.16
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2023 AQA GCSE BUSINESS 8132/2 Paper 2 Influences of marketing and finance on business activity Question Paper & Mark scheme (Merged) June 2023 [VERIFIED]
2023 AQA GCSE BUSINESS 8132/2 Paper 2 Influences of marketing and finance on
business activity Question Paper & Mark scheme (Merged) June 2023 [VERIFIED]
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2023 AQA GCSE BUSINESS 8132/2 Paper 2 Influences of marketing and finance on
business activity Question Paper & Mark scheme (Merged) June 2023 [VERIFIED]
GCSE
BUSINESS
Paper 2 Influences of marketing and finance on business activity
Monday 12 June 2023 Afternoon Time allowed: 1 hour 45 minutes
Materials
For this paper you must have: For Examiner’s Use
• a calculator.
Section Mark
Instructions A
• Use black ink or black ball-point pen. B
• Fill in the boxes at the top of this page.
C
• Answer all questions.
• You must answer the questions in the spaces provided. Do not write outside TOTAL
the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s).
• Do all rough work in this answer book. Cross through any work you do not
want to be marked.
Advice
• The marks for each question are shown in brackets.
• The maximum mark for this paper is 90.
*JUN238132201*
IB/G/Jun23/E8 8132/2
, 2
Do not write
outside the
box
Section A
Answer all questions in the spaces provided.
For questions with four responses, only one answer per question is allowed.
For each question, completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 . 1Which of the following is a method of secondary market research?
[1 mark]
A Focus group
B Internet research
C Interview
D Questionnaire
0 1 . 2 Which of the following describes dividing potential customers into groups based on
different characteristics?
[1 mark]
A Differentiation
B Globalisation
C Integration
D Segmentation
*02*
IB/G/Jun23/8132/2
, 3
Do not write
outside the
0 1 . 3 Which source of finance could be given to a business to create jobs in areas of box
high unemployment?
[1 mark]
A Government grant
B Mortgage
C Share issue
D Trade credit
0 1 . 4 Which of the following is the correct formula to calculate the margin of safety from
a break-even chart?
[1 mark]
A Break-even output + planned (or actual) output
B Break-even output / planned (or actual) output
C Planned (or actual) output – break-even output
D Planned (or actual) output – total costs
0 1 . 5 Which of the following types of business ownership has shareholders, but
cannot advertise its shares to the general public?
[1 mark]
A Partnership
B Private limited company
C Public limited company
D Sole trader
Question 1 continues on the next page
Turn over ►
*03*
IB/G/Jun23/8132/2
, 4
Do not write
outside the
0 1.6 Which of the following is an advantage of trade credit for a business? box
[1 mark]
A Access to supplies without having to pay immediately.
B Can raise money from equipment that is not being used.
C Money does not need to be paid back.
D Suppliers are responsible for repairs and maintenance.
0 1.7 Identify two factors a business will consider before deciding on the promotional mix
for its product or service.
[2 marks]
Factor 1
Factor 2
0 1.8 Shareholders have a key objective of profit.
Explain one reason why this might cause conflict with a different stakeholder group.
[2 marks]
0 1.9 Explain one problem a business might face when producing an effective
business plan.
[2 marks]
*04*
IB/G/Jun23/8132/2
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