MNM3701 - Marketing Planning
Assessment 3 2024
SEMESTER 01
Marketing Plan for MM-Snacks
All Questions Answered
Pass Rate: 70%+
FOR ALL ASSIGNMENT, PORTFLIO & EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,HONESTY DECLARATION
Module Code: MNM3701 Assessment Date: XX
1. I know that plagiarism means taking and using the ideas, writings, works or inventions of
another as if they were one’s own. I know that plagiarism not only includes verbatim copying,
but also the extensive use of another person’s ideas without proper acknowledgement (which
includes the proper use of quotation marks). I know that plagiarism covers the use of material
found in textual sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment/examination answers must be accurately referenced.
4. This assignment/examination file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to others
constitutes a form of plagiarism.
5. I have not allowed, nor will I in the future allow, anyone to copy my work with the intention of
passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarised or used AI.
7. I understand that my assignment/examination file/portfolio may be submitted automatically to
Turnitin or any other plagiarism or AI detection software.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism
8.2 Policy on Academic Integrity
8.3 Student Disciplinary Code
Name: Student No:
Signed: Date:
- -
, TABLE OF CONTENTS
INTRODUCTION....................................................................................................................1
1.1 OVERVIEW OF THE SMME........................................................................................1
1.2 SMME MARKETING PLAN AND HOW IT ASSISTS THE SMME..............................1
1.3 ASSESSMENT OVERVIEW........................................................................................1
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION.......................................2
2.1 INTERNAL ENVIRONMENT........................................................................................2
2.1.1 MISSION STATEMENT............................................................................................2
2.1.2 RESOURCES............................................................................................................2
2.1.2.1 HUMAN RESOURCES..........................................................................................2
2.1.2.2 FINANCIAL RESOURCES.....................................................................................2
2.1.2.3 INFORMATION RESOURCES..............................................................................2
2.1.2.4 SUPPLY RESOURCES.........................................................................................2
2.1.3 BUSINESS OFFERING.............................................................................................3
2.1.4 RECOMMENDATIONS.............................................................................................3
2.1.4.1 WAYS TO IMPROVE THE MISSION.....................................................................3
2.1.4.2 WAYS TO IMPROVE RESOURCES.....................................................................3
2.1.4.2.1 HUMAN RESOURCES.......................................................................................3
2.1.4.2.2 FINANCIAL RESOURCES.................................................................................3
2.1.4.2.3 INFORMATION RESOURCES..........................................................................4
2.1.4.2.4 SUPPLY RESOURCES.....................................................................................4
2.1.4.3 WAYS MM-SNACK CAN IMPROVE BUSINESS OFFERING...............................4
2.2 EXTERNAL ENVIRONMENT.......................................................................................4
2.2.1 TECHNOLOGICAL FACTORS.................................................................................4
2.2.2 COMPETITIVE FACTORS........................................................................................4
2.2.3 POLITICAL-LEGAL FACTORS.................................................................................5
2.2.4 ECONOMIC FACTORS............................................................................................5
2.2.5 RECOMMENDATIONS.............................................................................................5
2.2.5.1 WAYS SMME CAN IMPROVE THE TECHNOLOGICAL ENVIRONMENT..........5
2.2.5.2 WAYS SMME CAN IMPROVE ON THE COMPETITIVE ENVIRONMENT..........5
2.2.5.3 WAYS SMME CAN IMPROVE THE POLITICAL-LEGAL ENVIRONMENT..........5
2.2.5.3 WAYS SMME CAN IMPROVE THE ECONOMIC ENVIRONMENT......................6
2.3 SWOT ANALYSIS........................................................................................................6
- -
, 2.3.1 RECOMMENDATIONS.............................................................................................6
2.3.1.1 HIGH STAFF TURNOVER.....................................................................................6
2.3.1.2 LIMITED FUNDING................................................................................................6
2.3.1.3 UPDATE SOCIAL MEDIA PRESENCE.................................................................6
2.3.1.4 COMPETITION.......................................................................................................7
3 ANALYSIS OF MARKETS AND CUSTOMERS.................................................................7
3.1 ANALYSIS OF MARKETS...........................................................................................7
3.1.1 TYPE OF MARKET MM-SNACKS SERVE...............................................................7
3.1.2 MM-SNACKS MARKET SHARE...............................................................................7
3.1.3 TARGET MARKET....................................................................................................7
3.1.4 RECOMMENDATIONS.............................................................................................7
3.1.4.1 WAYS MM-SNACKS CAN IMPROVE ON TYPE OF MARKET............................7
3.1.4.2 WAYS MM-SNACKS CAN IMPROVE ON MARKET SHARE...............................7
3.1.4.2 WAYS MM-SNACKS CAN IMPROVE ON TARGET MARKET.............................8
3.2 ANALYSIS OF CUSTOMERS......................................................................................8
3.2.1 INDIVIDUAL FACTORS............................................................................................8
3.2.3 BUSINESS MARKETS..............................................................................................8
3.2.4 RECOMMENDATIONS.............................................................................................8
3.2.4.1 WAYS MM-SNACKS CAN IMPROVE INDIVIDUAL FACTORS............................8
3.2.4.2 WAYS MM-SNACKS CAN IMPROVE ON GROUP FACTORS............................8
3.2.4.3 WAYS MM-SNACKS IMPROVE ON BUSINESS MARKET FACTORS................9
4 SEGMENTATION, TARGETING AND POSITIONING.......................................................9
4.1 SEGMENTATION.........................................................................................................9
4.1.1 INDIVIDUAL CUSTOMERS BEHAVIOURAL...........................................................9
4.1.2 PSYCHOGRAPHIC AND DEMOGRAPHIC..............................................................9
4.1.3 GEOGRAPHIC..........................................................................................................9
4.1.4 BUSINESS CUSTOMERS........................................................................................9
4.1.5 RECOMMENDATIONS...........................................................................................10
4.1.5.1 WAYS MM-SNACKS CAN IMPROVE ON SEGMENTING INDIVIDUAL
CUSTOMERS........................................................................................................10
4.1.5.1 WAYS MM-SNACKS CAN IMPROVE ON SEGMENTING BUSINESS
CUSTOMERS........................................................................................................10
4.2 TARGETING...............................................................................................................11
4.2.1 MULTISEGMENTED TARGETING.........................................................................11
- -
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller eduworldtutorials. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £6.81. You're not tied to anything after your purchase.
