100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
DPR3702 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2024 - DUE 24 May 2024 Course Public Relations in Industry - DPR3702 (DPR3702) Institution University Of South Africa (Unisa) Book Public Relations in Industry £2.03   Add to cart

Exam (elaborations)

DPR3702 PORTFOLIO (COMPLETE ANSWERS) Semester 1 2024 - DUE 24 May 2024 Course Public Relations in Industry - DPR3702 (DPR3702) Institution University Of South Africa (Unisa) Book Public Relations in Industry

 17 views  0 purchase
  • Module
  • Institution
  • Book

The objective of the assignment South Africa is holding national and provincial elections on 29 May 2024. Every election's success depends on several factors, including an accessible, open, non-violent political atmosphere for political parties to campaign to persuade voters to vote for them. Campa...

[Show more]

Preview 3 out of 18  pages

  • May 24, 2024
  • 18
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
avatar-seller
DPR3702 PORTFOLIO
(COMPLETE
ANSWERS) Semester 1
2024 - DUE 24 May
2024 ; 100% TRUSTED
workings,
explanations and
solutions.




ADMIN
[COMPANY NAME]

,The objective of the assignment South Africa is holding national and
provincial elections on 29 May 2024. Every election's success depends
on several factors, including an accessible, open, non-violent political
atmosphere for political parties to campaign to persuade voters to vote
for them. Campaigning organisations, according to Tench and Yeomans
(2009:561), can be defined as “groups of people who share a common
interest or concern and have come together to do something about it –
whether to march, raise funds, change public policy, prevent something
from happening”. Political parties fall within the category of
campaigning organisations and engage in public relations activities to
persuade voters to vote for them. As a PR strategist, you have been
approached by the new political party that wishes to participate in the
2024 General Elections, which requires publicity to attract members and
voters. The party’s executive committee asked you to develop a public
relations campaign. Develop a detailed strategic plan for public relations
using your knowledge from this module and other modules. SECTION
A: PUBLIC RELATIONS STRATEGIC PLAN [60 marks] 1: Theme of
the election campaign, vision and mission statements 1.1 Theme of the
campaign (You can choose from any of the existing new political parties
in South Africa which did not participate in the 2019 General Elections.)
[4 marks] 1.2 Vision of the campaign (Use the party’s vision to develop
the election campaign vision.) [4 marks] 1.3 Mission of the campaign
(Use the political party’s mission to develop your own election
campaign mission statement.) [2 marks] 2. Situational analysis: Provide
a situational analysis of your election campaign using the SWOT and
PESTEL analyses. 2.1 SWOT analysis (Strengths, Weaknesses,
Opportunities and Threats) [8 marks]

, Sure, let's work through the strategic plan for your public relations
campaign step by step.

Section A: Public Relations Strategic Plan

1. Theme of the Election Campaign, Vision, and Mission Statements

1.1 Theme of the Campaign: "Empowering Tomorrow: Building a
Future for All"

1.2 Vision of the Campaign:

• Our vision is to create a South Africa where every citizen has equal
opportunities, where prosperity is shared, and where diversity is
celebrated. We envision a future where every voice is heard, and every
individual's rights are respected.

1.3 Mission of the Campaign:

• Our mission is to advocate for progressive policies that address the
needs of all South Africans, regardless of race, gender, or socioeconomic
status. We aim to foster unity, equality, and prosperity through inclusive
governance and community engagement.

2. Situational Analysis

2.1 SWOT Analysis:

Strengths:

1. Innovative Policies: Our party offers fresh, innovative policies that
resonate with the aspirations of the electorate.
2. Diverse Leadership: We have a diverse leadership team that reflects the
demographics of South Africa, enhancing our appeal to a broad
spectrum of voters.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Jennifer2024. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £2.03. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

64438 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£2.03
  • (0)
  Add to cart