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INSTRUCTORS RESOURCE MANUAL FOR ENTREPRENEURSHIP, SUCCESSFULLY LAUNCHING NEW VENTURES 6TH EDITION BY BRUCE R BARRINGER, DUANE IRELAND£22.05
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, INSTRUCTORS RESOURCE MANUAL FOR ENTREPRENEURSHIP,
SUCCESSFULLY LAUNCHING NEW VENTURES 6TH EDITION BY BRUCE
R BARRINGER, DUANE IRELAND
TABLE OF CONTENTS
Chapter Outlines, Answers to Boxed Features
Questions, Answers to End-of-Chapter
Pa Questions, Analysis of “You Be the VC”
Exercises, and Cases
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Chapter 1 Introduction to Entrepreneurship 1
Chapter 2 Recognizing Opportunities and 23
Generating Ideas
Chapter 3 Feasibility Analysis 44
Chapter 4 Developing an Effective Business 67
Model
Chapter 5 Industry and Competitor Analysis 87
Chapter 6 Writing a Business Plan 111
Chapter 7 Preparing the Proper Ethical and 135
Legal Foundation
Chapter 8 Assessing a New Venture‘s 161
Financial Strength and Viability
Chapter 9 Building a New-Venture Team 183
Chapter 10 Getting Financing or Funding 202
Chapter 11 Unique Marketing Issues 224
Chapter 12 The Importance of Intellectual 246
Property
Chapter 13 Preparing for and Evaluating the 268
Challenges of Growth
Chapter 14 Strategies for Firm Growth 288
Chapter 15 Franchising 308
, Sample Course Outlines 332
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Student and Instructor Resources 336
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CHAPTER 1
INTRODUCTION TO ENTREPRENEURSHIP
LEARNING OBJECTIVES
After studying this chapter students should be ready to:
1. Describe entrepreneurship, corporate entrepreneurship,
and the characteristics of entrepreneurial firms.
2. Discuss three main reasons people decide to become
entrepreneurs.
3. Identify four main characteristics of successful
entrepreneurs.
4. Explain five common myths regarding entrepreneurship.
5. Discuss the three types of start-up firms.
6. Discuss the changing demographics of entrepreneurs in
the United States.
7. Discuss the positive effects of entrepreneurship and
entrepreneurial firms on economies and societies.
, 8. Explain the entrepreneurial process.
9. Learn how understanding entrepreneurship and the
entrepreneurial process can
facilitate your career success.
CHAPTER OVERVIEW
This chapter (1) introduces the book, (2) provides an
overview of the entrepreneurial process, and (3) introduces
a conceptual model that shows how the entrepreneurial
process typically unfolds. The model, which is shown at the
top of the next page, depicts the entrepreneurial process
as a 10-step process, beginning with the decision to become
an entrepreneur. The chapters of the book follow the model.
We hope that this approach provides your students a nice
visual way of understanding how the entrepreneurial process
unfolds.
The chapter focuses on why people become entrepreneurs, the
characteristics of successful entrepreneurs, the changing
demographics of entrepreneurs, and the importance of
entrepreneurship to the economy and society. The three
boxed features, which appear in every chapter, are
introduced. The chapter ends with a brief discussion of
each of the major sections of the book.
The chapter, like the rest of the book, is written in an
upbeat yet realistic manner.
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