1.1 : Identify the types of companies active in
international business.
1.2 : Explain globalization and the significance of global
markets and production.
1.3 : Detail the forces that drive globalization.
1.4 : Summarize the main arguments in the debate about
globalization.
1.5 : Identify the skills this course will help you develop
for your career.
CHAPTER OUTLINE:
Introduction and Key Players
Key Players in International Business
What Is Globalization?
Evolution of Globalization
Recent Events
Measuring Globalization
Globalization of Markets
Reduces Marketing Costs
Creates New Market Opportunities
Levels Uneven Income Streams
Local Buyers’ Needs
Global Sustainability
Globalization of Production
Access Lower-Cost Workers
Access Technical Expertise
Access Production Inputs
Drivers of Globalization
Falling Barriers to Trade and Investment
World Trade Organization
Regional Trade Agreements
Other International Organizations
Global E-commerce
The Internet
Intranets and Extranets
Digital Transformation
,Communication and Transportation
Communication
Transportation Technologies
, Globalization Debate
Globalization Harms Jobs and Wages
Globalization Improves Jobs and Wages
Summary of the Jobs and Wages Debate
Debate about Income Inequality
Inequality within Nations
Inequality between Nations
Globalization and Culture
Globalization and National Sovereignty
Menace to Democracy?
Guardian of Democracy?
Globalization and the Environment
Workplace Skills
Skill for Your Career
The Global Business Environment
A comprehensive set of specially designed PowerPoint
slides is available for use with Chapter 1. These slides
and the lecture outline below form a completely integrated
package that simplifies the teaching of this chapter’s
material.
Lecture Outline
1.1 INTRODUCTION AND KEY PLAYERS
International business is rooted in the cultural political, economic and legal
moorings of nations. The study of international business involves learning about
government policies, company activities, the work of managers, the work and
social lives of ordinary people, and a host of social issues. People are at the center
of each of these topics and are what makes international business a dynamic and
thrilling journey of discovery.
1.1.1 Key Players in International Business
1. A multinational corporation (MNC) has direct
investments abroad in multiple countries.
They generate significant jobs, investment,
and tax revenue for the regions and nations
they enter.
a. Some MNCs have more employees than
small nations have citizens (e.g.,
Walmart has 2.3 million employees
globally).
b. If Walmart were a country, it would
rank one place behind Poland in terms
of economic power (Figure 1.1).
2. A born global firm is a company that has a
global perspective, engages in international
business from inception, and quickly
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