In what ways has the internet made cost competitiveness a more important
consideration for business
1. Consumers have more information about production processes
2. Retailers have more shipping options than before
3. Advertising has become less effective because of online ads
4. Consumers can more easily compare prices online
5. Producers have more information about what competitors are doing - ANS
-consumers can more easily compare prices online
Scenario C. Parker Brothers is a high-end furniture manufacturer located in the
Midwest, Mr. Herbert "Bud" Parker started the firm as a young man in the 1960s. The
firm has grown, but with growth, it has never forgotten the vision of Mr. Parker: to be
creative in all that the firm does while rewarding employees who show innovation and
entrepreneurial leadership. Each year the Budding Genius Award is given to the
employee who comes up with the best design or marketing idea. New employees are
told of the organization's history of product innovation and are taken on a tour of the
"Wall of Parker Legends" where pictures of outstanding employees are hung with
descriptions of their accomplishments. Managers at the firm encourage their team
members to take risks in proposing new ideas. The company prides itself on its product
leadership.
The stories about the "Parker Legends" and the organization's most innovative designs
- ANS -Organization culture
Fergie is the owner of a health food shop and must decide on next weeks work
schedule for his employees. This is an example of a
In planning, the goal is to come up with a clear and ___ map to follow in future activities
1. Formal
2. Flexible
3. Traditional
4. Rigid
5. Routine - ANS -Flexible
Scenario A: Climber Inc., a mountain bicycle manufacturer, has been in the bicycle
industry for a year now. The CEO wishes to better the company. He starts by looking at
the sales records of the year that they have been in business and notices that the
company's sales have been declining at a steady pace for the past six months and that
at present they are selling only half as many bicycles as they want to. In an attempt to
increase sales, he either wants to bring down the prices of his bicycles or expand the
company by opening a new branch in another area. The CEO shares his views with the
sales manager and finance managers. Together they decide that reducing the prices
would definitely increase sales, although the profits would come down. They also
conclude that opening a new branch would only increase expenses. They conclude that
they will reduce the prices of the bicycles. The plan is implemented and the CEO keep -
ANS -Goal and plan selection
Which of the following statements about brainstorming is true?
1. The group should generate as many ideas as possible
2. Critisim of ideas during the session produces better results
3. Each person keeps his or her ideas private until the end of the session
4. Participants should avoid building on previous ideas
5. Praise of ideas during the session produces better results - ANS -The group should
generate as many ideas as possible
The manager of the Glitz Hotel noticed a tremendous decrease in the number of
convention bookings. He promptly ordered the redecoration of the hotel's meeting
rooms. Customer feedback later indicated that the problem had not been the meeting
facilities but poor service from the cleaning staff. In this scenario, to try and solve the
problem, the manager should have first tried to
1. Hire more qualified employees
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