100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
Com 250 Final Exam University of Victoria Questions with 100% Actual correct answers | verified | latest update | Graded A+ | Already Passed | Complete Solution £6.49
Add to cart
Com 250 Final Exam University of Victoria Questions with 100% Actual correct answers | verified | latest update | Graded A+ | Already Passed | Complete Solution
Com 250 Final Exam University of Victoria Questions with 100% Actual correct answers | verified | latest update | Graded A+ | Already Passed | Complete Solution
Com 250 Final Exam University of Victoria
What is a product? - ANS-tangible objects, services, events, persons, places,
organizations or ideas
what is a convince good - ANS-Gum, coffee, newspaper, etc
what is a shopping good - ANS-Ipad, Fridge, etc
What are specialty goods - ANS-lambo, Rolex watch
What are unsought goods? - ANS-coffin, organ/blood donation
What is a PRODUCT LIFESTYLE and what are its four stages? - ANS-the course of a
products sale and profits during its lifetime
1 introduction
2 growth
3 maturity
4 decline
profits are its greatest at its maturity stage
product life cycle each stages details - ANS-Introduction - slow sales, profits
non-existent, heavy expenses
Growth - rapid market acceptance and increasing profits
Maturity - slowdown in sales, profits level off or decline dealing with competition
Decline - sales fall off and profits drop
extended life of a profit - ANS-modifying the markets (creating new users)
modifying the product (change features, speed, food flavours)
modifying the market mix (three of the 4 P's - price change, new channel, promotions)
, things to consider when making a package for a product - ANS-its protects the product
(from damage, theft, tampering)
gives information on the product (shows what the product is or its use or flavour)
meets social concerns (eco packing)
provides promotion of the product (tool up the rim)
what is a product line
what is a product
what is a product mix - ANS-a variety of flavours (chips)
a oreo cookie
bought and owned by (ritz, oreo, triscuit)
what is a new product development strategy - ANS-new product
idea generation
idea screening
concept development/ testing
market strategy development
business analysis
product development
test marketing
commercialization
new product
(the whole in-between is RISK TIME COST)
the 4 p's - ANS-Product
Price
Place
Promotion
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Hkane. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £6.49. You're not tied to anything after your purchase.
