Exam (elaborations)
Marketing 409 Troy Unit 1 Exam( elaboration) Questions & answers
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Marketing 409 Troy Unit 1 Exam( elaboration) Questions & answers
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Marketing409
Troy
Unit
1
A
junior
marketing
executive
at
MegaGrain
Cereals
suggests
increasing
the
package
size
and
price
of
its
best-selling
brand
without
increasing
the
amount
of
cereal
inside
the
box.
Her
superior
warns
that
this
might
be
a
bad
idea
because
MegaGrain's
long-term
survival,
like
most
companies,
depends
on
-
ANS-creating
and
maintaining
satisfying
exchange
relationships.
Paws
and
Claws
Hotel
is
a
full-service
pet
salon
and
boarding
kennel.
Paws
and
Claws
has
an
interactive
website
where
customers
can
directly
book
a
grooming
appointment,
obedience
class,
or
overnight
accommodations
for
their
dog
or
cat.
Paws
and
Claws
has
several
unexpected
services,
such
as
a
600-square
foot
swimming
pool,
complete
with
slide
and
dog-friendly
graduated
steps
to
help
them
exit
the
pool.
Customers
can
also
drop
their
dog
or
cat
off
each
morning
for
pet
day
care.
Paws
and
Claws
has
a
pick-up
and
delivery
service,
webcams
in
every
kennel
so
that
pet
families
can
view
their
pets
while
away ,
and
pet
"furniture"
so
that
the
cats
and
dogs
can
lie
on
sofas
just
like
at
home.
Paws
and
Claws
is
also
open
24
hours
a
day,
365
days
each
year
so
that
customers
can
pick
up
their
pet
at
any
time. The
cost
for
an
overnight
stay
at
Paws
and
Claws
averages
$50,
compared
to
competing
kennels
at
about
$30.
The
day
ca
-
ANS-Sales;
Marketing
concept.
Paws
and
Claws
Hotel
is
a
full-service
pet
salon
and
boarding
kennel.
Paws
and
Claws
has
an
interactive
website
where
customers
can
directly
book
a
grooming
appointment,
obedience
class,
or
overnight
accommodations
for
their
dog
or
cat.
Paws
and
Claws
has
several
unexpected
services,
such
as
a
600-square
foot
swimming
pool,
complete
with
slide
and
dog-friendly
graduated
steps
to
help
them
exit
the
pool.
Customers
can
also
drop
their
dog
or
cat
off
each
morning
for
pet
day
care.
Paws
and
Claws
has
a
pick-up
and
delivery
service,
webcams
in
every
kennel
so
that
pet
families
can
view
their
pets
while
away ,
and
pet
"furniture"
so
that
the
cats
and
dogs
can
lie
on
sofas
just
like
at
home.
Paws
and
Claws
is
also
open
24
hours
a
day,
365
days
each
year
so
that
customers
can
pick
up
their
pet
at
any
time.
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