FDM chapter 2(Convergence and the Reshaping of Mass Communication) Exam |
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Fifteen years ago, the four major broadcast networks commanded 61% of all television
viewing. What is the percentage today? - 30%
What term describes simultaneously consuming many different kinds of media? - media
multitasking
What is the term used to describe the phenomenon of the ownership of media
companies becoming increasingly concentrated in fewer and fewer hands? -
concentration of ownership
CBS Corporation owns the CBS and Showtime television networks, CBS Radio,
Charles Scribner's Sons publishing, and a number of other ventures. What is this an
example of? - conglomeration
Some media professionals defend concentration and conglomeration because they
point out that as the size of an operation grows, the cost of its output declines. What is
this known as? - economies of scale
When Kanye West includes brand names in his song lyrics in exchange for cash, this is
an example of - hypercommercialism.
Media that can transmit very specific content to specific audience members, such as
personalized newspapers, are known as - addressable technologies.
Groups of demographically targeted people that are bound by little more than an
interest in a given form of media content are referred to as - taste publics.
When news reporters in Chicago wear branded L.L. Bean clothing on the air, this is an
example of - product placement.
The fact that you can now use your cell phone to access a New York Times news story
and view an accompanying video is an example of? - convergence.
About how many hours of video are uploaded to YouTube in a single minute? - 100
In the mass communication process, a blogger, the New York Times, and college
students who create digital video movies for a website are all - content producers
Why do many Internet users set up RSS feeds? - so they can personally create content
from all the of online material available
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