WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT 2
COMPLETE QUESTIONS AND VERIFIED
ANSWERS/ACTUAL EXAM [MOST TESTED QUESTIONS]
2024 LATEST UPDATE
A company might divide itself into smaller groups that best match the
types of customers it serves. What is this an example of? correct
answer Departmentalization
Which primary driver does management use for an organization's
structure? correct answer Achievement of company goals
Which step in the organizing process results in management grouping
work activities into units within the organization? correct answer
Departmentalization
A high-tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media
sites.
Which type of competitive advantage is this company leveraging?
correct answer product
,Which marketing strategy is devoted to maintaining continuous bottom
line prices rather than relying on short-term price-cutting tactics such
as cents-off coupons, rebates, and special sales? correct answer
Everyday Low Pricing
When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy? correct
answer When demand for the product is driven by the end user
Which marketing tool is often used to build effective relationship
marketing campaigns? correct answer Affinity Programs
Which two key elements does an effective organization include?
correct answer Human Interaction & Structure
Why does a line organization structure function most effectively in a
crisis situation? correct answer It establishes a direct flow of authority
Which element of the promotional mix has the advantage of messaging
that can be tailored for each customer but the disadvantage of a high
cost per contact? correct answer Personal Selling
What three factors should be addressed in a successful marketing plan?
correct answer Target Market, Sales Revenue Goals and Plan
Implementation Timeline
,Which three characteristics are measured in demographic
segmentation? correct answer Race & Ethnicity, Income and Household
Size
In which three ways does business-buying behavior differ from
consumer-buying behavior? correct answer A group or committee
often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
Which three factors suggest a product should be marketed as a
specialty product? correct answer Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on
advertising more than personal selling? correct answer Accessories to
primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an insect repellent as well.In which three
product life cycle extension strategies did this company engage?
, correct answer Adding new users, finding new uses for the product,
increasing frequency of use.
What are three qualities of strong brand equity? correct answer
Awareness, Loyalty and favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so
she purchases an alternative brand of cereal instead.Which stage of
brand loyalty is this customer in? correct answer brand preference
Which manufacturer distribution model is enhanced by the shipping
and tracking capabilities of a global package delivery service? correct
answer Direct
Which three tasks are key responsibilities of operations managers?
correct answer Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have?
correct answer Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in
operations activities.
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