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Official summer 2024 Pearson Edexcel 8BS0/01 GCE AS Level In Business (8BS0) Paper 01 Marketing and People Merged Question Paper + Mark Scheme
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Official summer 2024 Pearson Edexcel 8BS0/01 GCE AS Level In Business (8BS0) Paper 01 Marketing and People Merged Question Paper + Mark Scheme

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  • August 25, 2024
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  • 2024/2025
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  • official summer 2024 pearson edexcel gce as level

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Official summer 2024

Pearson Edexcel
GCE AS Level
In Business (8BS0)
Paper 01 Marketing and People
Merged Question Paper + Mark Scheme




Ace your Mocks!!!

, Please check the examination details below before entering your candidate information
Candidate surname Other names


Centre Number Candidate Number




Pearson Edexcel Level 3 GCE
Friday 17 May 2024
Morning (Time: 1 hour 30 minutes) Paper
reference 8BS0/01
Business  


Advanced Subsidiary
PAPER 1: Marketing and People

You must have: Total Marks
Source Booklet (enclosed)



Instructions
•• Use black ink or ball-point pen.
Fill in the boxes at the top of this page with your name,
centre number and candidate number.
•• Answer all questions.
Answer the questions in the spaces provided
– there may be more space than you need.

Information
•• The total mark for this paper is 80.
The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
•• Read each question carefully before you start to answer it.
Try to answer every question.
• Check your answers if you have time at the end.

Turn over


P75849A
©2024 Pearson Education Ltd.
F:1/1/1/1/1/1/
*P75849A0120*

, Answer ALL questions.
SECTION A




DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA
Read Extract A in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) What is meant by market research?
(2)

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(b) What is meant by demand?
(2)

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2
*P75849A0220* 

, (c) Using the information in Extract A, calculate the income elasticity of demand for
oat milk. State your answer to two decimal places. You are advised to show
your working.
DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA




(4)

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 *P75849A0320* Turn over

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