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Iowa Intro to Tourism and Travel exam 1 Questions with complete solution 2024

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Iowa Intro to Tourism and Travel exam 1 Questions with complete solution 2024 Iowa Intro to Tourism and Travel exam 1 Commoditize - correct answer The act of making a process, good or service easy to obtain by making it as uniform, plentiful and affordable as possible Solution: Differentiat...

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  • August 30, 2024
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  • 2024/2025
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  • iowa intro to tourism and travel exam 1
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Iowa Intro to Tourism and Travel exam 1
Commoditize - correct answer ✔The act of making a process, good or
service easy to obtain by making it as uniform, plentiful and affordable as
possible


Solution: Differentiate - make each product as specific as possible to the
individual buyer


Progression of Economic Values - correct answer ✔Commodity,
manufactured goods, service economy, experience economy


From undifferentiated to different and unique


The Experience Economy - correct answer ✔Value Added- input provided by
the customer
Time Spent- Pine and gilmore stress that the EE's distincive "method of
supply" is "sustained through time"
Participation- something happens IN the customer
P&G also stesses that MEMORIES are the durable take-aways from
experiences


Experience - correct answer ✔P&G- AN experience occurs when a company
intentionally uses services as the stage, and good as props, to engage
individual customers in a way that creates a memorable event


Hunnicutt- An experience that a customer is willing to buy = one in which more
value is added and input is provided by the customer

, Compound annual growth rate 1959-2009 - correct answer ✔TEE:
Employment Growth- 5.9%
GDP Growth- 16.75%


GDP of tourism - correct answer ✔US 7.6 trillion (10% of global GDP)


Jobs for tourism - correct answer ✔277 million jobs (1 in 11 jobs) for the
global economy in 2014


Key Facts USA for GDP - correct answer ✔Direct Contribution: 458 bn (2.6%
of total GDP) in 2014, expected to rise by 3.0% in 2015, and rise by 3.8%
drom 2015-2020 to 684 bn (3.0 % of total GDP) in 2025


Total Contribution: 1,402 bn (8% of GDP) in 2014. Rise by 3.1% in 2015 and
3.4% to US 2,028 bn (8.7% of GDP) in 2025


Key Facts USA for Employment - correct answer ✔Visitor Exports: generates
US$194.1 bn in 2014


Investment: in 2014 was US$144.3 bn or 4.2% of total investment


Tourism is- Page's formal definition - correct answer ✔the field of research
on a human and business activities associated with one or more aspects of
the temporary movement of persons away from their immediate home
communities and daily work environments for business, pleasure, and
personal reasons


Tourism common sense definition - correct answer ✔Essentially, a social
activity: it is about people traveling for whatever reason, to destinations away
from the places where they normally live and work; and their activities during

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