TEST BANK For Consumer Behaviour: Buying, Having, an
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d Being, Canadian Edition, 9th Edition, 2024 by Michael R. S
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olomon, Verified Chapters 1 - 15, Complete Newest Version
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TEST BANK For Consumer Behaviour: Buying,
, , , , ,, ,
Having, and Being, Canadian Edition, 9th Edition
, , , , ,, ,
, 2024 by Michael R. Solomon Chapters 1 - 15
, , , , , ,, , , ,
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Consumer,Behaviour:,Buying,,Having,,and,Being,,Cdn.,9e,(Solomon),Chapt
er,1, An,Introduction,to,Consumer,Behaviour
1) In,studying,consumers,like,Gail,,a,college,student,,marketers,often,find,it,useful,to,learn,their,inter
ests,in,music,or,clothing,,how,they,spend,their,leisure,time,,and,even,their,attitudes,about,social,issu
es,,to,be,able,to,categorize,consumers,according,to,their,lifestyles.,This,sort,of,information,is,called:
A) core,values.
B) psychographics.
C) configurations.
D) physiognomies.,
ANSWER:, B
Type:,MC
Page,Ref:,2,
Skill:, Application
Objective:, L1-01,Consumer,behaviour,is,a,process.
2) Tina,,a,supervisor,of,displays,for,Sears,Canada,,knows,that,attractive,displays,can,generate,add
itional,sales,of,particular,items.,From,a,marketer's,perspective,,this,is:
A) a,purchase,issue.
B) a,post,purchase,issue.
C) merchandising,complexity.
D) a,loss,leader.,
ANSWER:, A
Type:,MC
Page,Ref:,3,
Skill:, Application
Objective:, L1-01,Consumer,behaviour,is,a,process.
3) John,is,the,vice,president,of,marketing,for,a,local,tour,guide,company.,He,is,concerned,that,his,c
ustomers,are,not,recommending,his,company,to,their,friends.,For,John,,this,problem,is,a:
A) purchase,issue.
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B) demographic,problem.
C) prepurchase,issue.
D) post,purchase,issue.,
ANSWER:, D
Type:,MC
Page,Ref:,3,
Skill:, Application
Objective:, L1-01,Consumer,behaviour,is,a,process.
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