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MNM3711 Assignment 03 SEMESTER 2 2024 QUESTION 1 1 a. Conduct secondary research to identify a suitable country for Engen’s expansion 1 b. Summary of Market Information from Each Source 1 QUESTION 2 2 Product Strategy: Standardization vs. Adaptation 2 Q £2.23
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  3. University Of South Africa (Unisa)
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  5. Marketing Management (MNM3711)

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MNM3711 Assignment 03 SEMESTER 2 2024 QUESTION 1 1 a. Conduct secondary research to identify a suitable country for Engen’s expansion 1 b. Summary of Market Information from Each Source 1 QUESTION 2 2 Product Strategy: Standardization vs. Adaptation 2 Q
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  • Marketing Management (MNM3711)
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  • University Of South Africa (Unisa)
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  • International Marketing

MNM3711 Assignment 03 SEMESTER 2 2024 QUESTION 1 1 a. Conduct secondary research to identify a suitable country for Engen’s expansion 1 b. Summary of Market Information from Each Source 1 QUESTION 2 2 Product Strategy: Standardization vs. Adaptation 2 QUESTION 3 4 a. Potential Conflict...

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  • October 19, 2024
  • 11
  • 2024/2025
  • Essay
  • Unknown
  • A+

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  • mnm3711 assignment 03 semester 2 2024

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  • University of South Africa (Unisa)
  • Marketing Management (MNM3711)
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Table of Contents
Introduction ................................................................................................................ 3


QUESTION 1 ............................................................................................................. 3


a. Conduct secondary research to identify a suitable country for Engen’s expansion

................................................................................................................................ 3


b. Summary of Market Information from Each Source ............................................ 3


QUESTION 2 ............................................................................................................. 4


Product Strategy: Standardization vs. Adaptation................................................... 4


QUESTION 3 ............................................................................................................. 6


a. Potential Conflicts in Distribution Channels ........................................................ 6


b. Distribution Challenges and Strategic Solutions ................................................. 7


Conclusion ................................................................................................................. 8


References ................................................................................................................. 8




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