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Straighterline Business BUS 102 Straighterline Business Principles of Marketing Exam 1 Practice Prep Questions and Answers | 100% Pass Guaranteed | Graded A+ |£12.18
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Straighterline Business BUS 102 Straighterline Business Principles of Marketing Exam 1 Practice Prep Questions and Answers | 100% Pass Guaranteed | Graded A+ |
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Module
BUS 102 Straighterline Business Principles
Institution
Purdue University
Straighterline Business
BUS 102 Straighterline Business Principles of Marketing Exam 1 Practice Prep Questions and Answers | 100% Pass Guaranteed | Graded A+ |
bus 102 straighterline bus principles of marketing
business principles of marketing exam 1 practice p
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BUS 102 Straighterline Business Principles
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Purdue University Global
Indiana (Midwest)
Straighterline Business
BUS 102 Straighterline Business Principles of
Marketing Exam
Course Title and Number: BUS 102 Straighterline
Business Principles of Marketing Exam
Exam Title: BUS 102 Straighterline Business Principles of
Marketing Exam
Exam Date: Exam 2024- 2025
Instructor: [Insert Instructor’s Name]
Student Name: [Insert Student’s Name]
Student ID: [Insert Student ID]
Examination
180 minutes
Instructions:
1. Read each question carefully.
2. Answer all questions.
3. Use the provided answer sheet to mark your responses.
4. Ensure all answers are final before submitting the exam.
5. Please answer each question below and click Submit when you
have completed the Exam.
6. This test has a time limit, The test will save and submit
automatically when the time expires
7. This is Exam which will assess your knowledge on the course
Learning Resources.
Good Luck!
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, Straighterline Business 2024-2025
BUS 102 Straighterline Business Principles of Marketing
Exam 1 Practice Prep Questions and Answers | 100%
Pass Guaranteed | Graded A+ |
Read All Instructions Carefully and Answer All the
Questions Correctly Good Luck: -
Which of the following statements regarding the
changing marketing landscape is correct?
Question content area bottom
Part 1
A.Digital technology has changed the way we live.
B.Due to COVID-19, the shift to the use of digital
technologies in marketing has slowed.
C. Global competition only affects marketing in large
companies.
D. Nonprofit organizations do not need to engage in
marketing strategy.
E. Government agencies have cut back on their
marketing activities. - Answer>> A.Digital technology has
changed the way we live.
Which customer group is potentially profitable but not
loyal?
Question content area bottom
Part 1
A.Strangers
B.Butterflies
C.Barnacles
D.True friends
E.True believers - Answer>> B.Butterflies
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,Mary is hungry and chooses to go to McDonalds for a
salad. Mary's hunger is a _______ and her choice of a
salad is a _______.
Question content area bottom
Part 1
A.demand; want
B.want; need
C.want; demand
D.need; demand
E.need; want - Answer>> E.need; want
Jameeka sees a new blouse advertised on social media
that she really wants. She decides that when she gets
paid on Friday, she will buy it. This blouse has become
a ________ for Jameeka.
Question content area bottom
Part 1
A.market offering
B.need
C.demand
D.want
E.felt deprivation - Answer>> c. demand
Which of the following correctly identifies the five core
customer and marketplace concepts?
Question content area bottom
Part 1
A.
(1) Needs, wants, and demands; (2) Market offerings;
(3) Value; (4) Satisfaction; and (5) Markets
B.
(1) Needs; (2) Wants; (3) Demands; (4) Market
offerings; and (5) Markets
C.
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, (1) Needs, wants, and demands; (2) Market offerings;
(3) Value and satisfaction; (4) Exchanges and
relationships; and (5) Markets
D.
(1) Needs, wants, and demands; (2) Products; (3)
Value; (4) Customers; and (5) Competitors
E.
(1) Needs, wants, and demands; (2) Market offerings;
(3) Value and satisfaction; (4) Competitors; and (5)
Profits - Answer>> C.
(1) Needs, wants, and demands; (2) Market offerings;
(3) Value and satisfaction; (4) Exchanges and
relationships; and (5) Markets
marketing is perhaps the fastest-growing digital
marketing platform.
Question content area bottom
Part 1
A.
Mobile
B.
Real-time
C.
Sustainable
D.
Social media
E.
Online social - Answer>> A. Mobile
occurs when marketers are so focused on their
products that they focus only on existing wants and
lose sight of underlying customer need.
Question content area bottom
Part 1
A.
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