Lamar University
Straighterline Business
BUS 102 Straighterline Business Principles of
Marketing MKTG 3310 Exam
Course Title and Number: BUS 102 Straighterline
Business Principles of Marketing Exam
Exam Title: BUS 102 Straighterline Business Principles of
Marketing Exam
Exam Date: Exam 2024- 2025
Instructor: [Insert Instructor’s Name]
Student Name: [Insert Student’s Name]
Student ID: [Insert Student ID]
Examination
180 minutes
Instructions:
1. Read each question carefully.
2. Answer all questions.
3. Use the provided answer sheet to mark your responses.
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, Straighterline Business 2024-2025
BUS 102 Straighterline Principles of Marketing - Brian
Bourdeau MKTG 3310 - Exam 1 Review Questions and
Answers | 100% Pass Guaranteed | Graded A+ |
Read All Instructions Carefully and Answer All the
Questions Correctly Good Luck: -
What are the 3 Types of Economies to consider in
Marketing Macro-Environments? - Answer>> 1)
Subsistence Economy
2) Developing Economy
3) Mature Economies
Define "Subsistence Economy" in a Macro-Economy, in
terms of Marketing. - Answer>> economies that
consumer virtually all of what they produce, which are
primarily agricultural and basic manufacturing products
["just surviving"]
Define "Developing Economy" in a Macro-Economy, in
terms of Marketing. - Answer>> economies that produce
more than it consumers and offers opportunities for
certain product categories but does not have the
advanced service economy of a mature economy
□ Huge entrepreneurship opportunities
□ Building up, and the first thing to build up, primarily,
is services
® Ex.: telecommunication companies, banks,
insurance
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,Define "Mature Economy" in a Macro-Economy, in
terms of Marketing. - Answer>> an economy that has
transitioned into a service economy; has stable
industry, established banking and financial institutions,
and offers many marketing opportunities across a wide
variety of sectors
What is the most important element, regarding social
aspects and culture, of a Micro-Environment? - Answer>>
customers!
What is the most important element, regarding social
aspects and culture, of a Macro-Environment? -
Answer>> trends related to the customers!
Explain a bit how different generation view the world
differently, affecting the social and cultural aspects of
Marketing. - Answer>> □ Ex.: people in our generation
don't even remember 9/11
□ Ex.: people have been through different economies,
different tragedies, etc.
□ Ex.: marketing appeals are different for Baby
Boomers, Gen X, Millennials, Gen Z
Are Social and Cultural Elements a Micro-Environment
issue or a Macro-Environment issue? - Answer>> Macro-
Environment
Explain a bit how a shift in diversity affects the social
and cultural aspects of Marketing. - Answer>> Ex.: not all
people of the Hispanic culture are alike
□Might change as generations continue on and first
generations continue to have second and third
generation kids
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, Are Political / Regularity / Legal Issues Elements of
Micro-Environments or Macro-Environments? - Answer>>
Macro-Environment
What part do laws play in Marketing? - Answer>> Laws
help protect consumers directly from companies
(Consumer Bill of Rights)
What are teh 4 Basic Rights as Outlined by the
Consumer Bill of Rights articulated by President JFK in
1960? - Answer>> 1) Right to be informed
2) Right to safety
3) Right to choose
4) Right to be heard
What are federal laws often supplemented by? What is
the significance of this? - Answer>> federal laws often
suplemented by state laws
***companies have to be aware of the laws in any state
the company does business in (this is true in a global
sense as well)
□ Child advertising laws
[Ex.: Camel Cigarettes got in trouble for cartoon
advertising that was more enticing to children]
□ Buyer beware laws
What 2 types of influences are included in the
Economic Environment of the Macro-Environment? -
Answer>> 1) Financial Influences
2) Monetary Influences
How do we distinguish between different economies?
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