Unit 8 - Promoting Public Health Assignment 2: Campaigns to promote public health.
Distinction section.
D2 Justify the approaches used to promote and protect health and prevent disease in a selected health promotion campaign.
D3 Evaluate the success of a specific public health campaign in encou...
Unit 8 - Promoting Public Health
Assignment 2: Campaigns to promote public health
d2
Co orderating services
Change4life in order to coordinate services decided to bring its campaign into schools and
produced materials to help make children aware. For example change4life created addition
and maths programs centered around helping children become aware about sugar and
avoiding it later in life. This was chosen as part of the policy to protect individuals from the
harm of wellbeing and health. If the child was encouraged to avoid unnecessary sugars early
in life there more likely to keep these habits and life a healthier lifestyle. However i feel like
this needs improving because although it will help to encourage healthy eating later in life
and make individuals more aware of healthy lifestyles i feel like it would also teach children
to become scared of sugar and wrap them in a bubble. Furthermore it brought school
resources into school to teach children in nursery this is to young for children who may not
understand the difference between bad sugar and good sugars and may become nervous. I
feel like change4life was brought into schools because it provides a bridge between schools,
nhs and parents and helps the services to co orderate together to promote good health. For
example by change4life teaching children about healthy eating at a young age the children
will have a better health weight because there be incorporating these methods into their daily
life which will reduce the number of nhs cases for obesity. Furthermore a benefit of having
this is that services can work together to find in risk families, for example families that are in
a lower income are given free fruit and veg every break in order to encourage healthy eating
towards them, furthermore by change4life giving children free fruit and veg and making them
aware of healthy eating it will have a knock on effect because the child and the parents will
both want to help have healthy diet and more likely to see doctor about their weight. This
links to the policy healthy lives healthy eating because it encourages people to work with
services and reduces the stigma of obesity and healthy eating by making services such as
schools and change4life work together.
Secondary change4life worked with organizations to ensure that the products being sold
were for more healthy foods. For example pior change4life only 5% of tv adverts showed
health food, whilst 22% showed weight loss programs or products. This is teaching children
to not only eat more junk but that obesity was something that needed medication or slim
products for. This is teaching a bad habit towards dieting and healthy eating and gives
children a message that it's okay to eat what you want because you can just take weight
loss. Instead however change4life co ordinated services and sponsors such as the channel
4 and simpsons to promote a healthy lifestyle. This ensured that it could put more healthy
adverts on tv that gave people awareness of eating bad food but also raised awareness of
how people could do simple things to have healthy lifestyle. Furthermore change4life is
coordinating media services to make tv channels such as lazy town promote healthy eating. I
think this is good because according to public health fingertips children are watching
equivalent of 3 hours of tv a day so by making services that appeal to children such as tv
and video games it will produce a better result and make children aware of the lifestyle
changes. According to service.gov.uk a survey on change4life found that children learned
and remembered change4life from its adverts (48%) then its resources (21%)and it also
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