BSN 3701 Lecture 10 - Digital platforms as radical innovations Exam Questions And Answers 100% Correct Verified.
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Module
ENGR 3701
Institution
ENGR 3701
2 types of Data - correct answer Data gathered directly from users
Data gathered by observing user behaviour
Ways to monetize - correct answer Using observations to create profiles then using this information to sell re...
BSN 3701 Lecture 10 - Digital platforms
as radical innovations
2 types of Data - correct answer Data gathered directly from users
Data gathered by observing user behaviour
Ways to monetize - correct answer Using observations to create profiles then using
this information to sell relevant advertisements → Targeted advertisements
Economic value vs Public value - correct answer Economic → Trade Offs (lose
privacy gain convenience), wealth creation
Public → fairness and equality, right to privacy, freedom of expression
Important to know the difference between actual value of an item and what the public perceives it to
be, the actual benefits and drawbacks of platforms
Technologies underlying digital platforms - correct answer Digitalization, mobility,
datafication and artificial intelligence
How digital platforms differ from basic intermediary models - correct answer Digital
platforms:
Retain information about customer purchases and their patterns
Make use of user-created content to earn revenues taking advantage of network effects
Key feature of digital platforms - correct answer collection
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