Chapter 1. Overview of the travel and tourism industry Questions and Answers
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Module
TAP Travel
Institution
TAP Travel
Chapter 1. Overview of the travel and tourism industry Questions and Answers
American Society of Travel Agents (ASTA)
Major trade association of U.S. travel agents and tour operators offering allied membership to other trade-related industries, airlines, hotels, etc., with international membershi...
demographic segmentation segmenting markets by age
familiarization trip a trip where travel agents or
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Chapter 1. Overview of the travel and
tourism industry Questions and
Answers
American Society of Travel Agents (ASTA) - answer Major trade association of U.S.
travel agents and tour operators offering allied membership to other trade-related
industries, airlines, hotels, etc., with international membership categories
benefit - answera positive result that you get from a feature
business travel - answer Travel done for the purpose of sales, training, and functions
related to work.
commission - answerAn amount paid to an employee based on a percentage of the
employee's sales
commodity - answersomething that varies little and has the same value everywhere
Conference system - answerA system by which a group of suppliers controls the sale of
their product, appointing agents to sell it and establishing a standard contract.
corporate travel - answerTraveling for the purpose of conducting business; also known
as commercial travel or business travel.
demographic segmentation - answersegmenting markets by age, gender, income,
ethnic background, and family life cycle
dependables - answertravelers who prefer familiarity and creature comforts and seldom
try anything new or different
distributor - answera person or organization that helps another organization sell its
goods and services to customers
Familiarization Trip - answera trip where travel agents or others who can send business
to a tourist destination attraction, cruise, or hotel are invited to visit at a low cost or no
cost
feature - answerA distinctive attribute or aspect.
high season - answerThe season when rates and traffic peak
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