Anglia Ruskin University (ARU)

practise

The document includes a research of the marketing tactics (promotional mix) used by the UK fashion retailer Boohoo, such as how they use sales promotion, direct marketing, sponsorship, outdoor advertising (billboards, displays), internet marketing (social media platforms). It discusses AIDA model, Above and Below the Line.

This essay shows how women are portrayed in the media according to Jewkes (2015) through a criminological feminist perspective. Furthermore there are eight standard narratives ‘used by the media to construct women who commit very serious crimes, these eight narratives, as categorized by Jewkes (2011) Three of these narratives are then explained in detail with case examples used.

This essay will critically assess the media representation of domestic violence against men in the United Kingdom. These notes firstly go through statistics and facts throughout UK. This essay will discuss newsworthiness by Chibnall and the factors which make a piece of news read by the public more. This will follow on to present a basis for the link to domestic violence. Leading on from this, it will outline the comparison between media representations and academic research of domestic vi...