Strategic Marketing Management • Strategic Marketing Management
Latest uploads for Strategic Marketing Management at Strategic Marketing Management. Looking for Strategic Marketing Management notes at Strategic Marketing Management? We have lots of notes, study guides and revision notes available for Strategic Marketing Management at Strategic Marketing Management.
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Modules Strategic Marketing Management at Strategic Marketing Management
Notes available for the following courses of Strategic Marketing Management at Strategic Marketing Management
Latest notes & summaries Strategic Marketing Management • Strategic Marketing Management
Two perspectives - -The internal analysis of phenomena within a company An external analysis of the industry and its competitive environment -Three key types of resources - -Tangible resources Intangible resources Organizational capabilities -Tangible resources - -Relatively easy to identify, and include physical and financial assets used to create value for customers Financial resources Physical resources
Two perspectives - -The internal analysis of phenomena within a company An external analysis of the industry and its competitive environment -Three key types of resources - -Tangible resources Intangible resources Organizational capabilities -Tangible resources - -Relatively easy to identify, and include physical and financial assets used to create value for customers Financial resources Physical resources