Foundations of Marketing William Pride 9th

This is a good summary of the entire book 9th edition. Its very compact, only 47 pages but covers all chapters. In my opinion there's too much non-information in the book. Here you have everything that matters. I've included common test questions, exam hacks, most important visuals and trends and developments for 2025. Tip: on the actual exam there were lots of questions about the product lifecycle, sales promotion, external influences and the role of AI and social media.