Global Marketing (TH60035E)

This report will explore the British Butlin’s Hotel company. It will evaluate how the company is succeeding in England, and it will propose and assess an expansion project of Butlin’s in China. It will consider the theoretical concept of marketing, such as Ansoff of Matrix and BERI analysis, to justify its expansion abroad. A global strategy plan evaluating the 7 Ps of marketing will also be proposed to enhance its sustainable advantage. Furthermore, it will consider any challenges that this...

This essay will evaluate the value of standardisation and adaptation for international hospitality organisations. The essay will first consider the importance of the micro and macro environment and its influence on global service industries’ products and services. Secondly, it will evaluate the culture and consumer behaviour and its impact on the global marketing plan. To conclude it will analyse how the marketing mix can adapt to globalised service business’s products and services through t...

The Indian retail industry is the most powerful and emerging industry. It represents more than 10% of the nation's (GDP). India is primed for growth and worldwide influence due to urbanisation, a young and technology-accepting populace, and growing infrastructure It is possible for Sports Direct to enter India and significantly capitalize on the growing retail space available. This report will examine and explore different factors of retailing in India and look at its competition. By a thoroug...