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High Quality Lecture Notes for Marketing Fundamentals
The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentat...
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- Lecture notes
- • 2 pages •
The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentat...
High Quality Lecture Notes for Marketing Strategies
The purpose of this course is to equip you with the tools that will allow you to develop an action plan to ensure that you reach a desired destination. In other words, it is to introduce you to the frameworks, concepts, and techniques that are used on an everyday basis in organizations to develop a disciplined and practical approach to the assessment of opportunities and setting of goals (i.e., the destination), as well as to the formulation, implementation, and evaluation of marketing strategie...
- Lecture notes
- • 3 pages •
The purpose of this course is to equip you with the tools that will allow you to develop an action plan to ensure that you reach a desired destination. In other words, it is to introduce you to the frameworks, concepts, and techniques that are used on an everyday basis in organizations to develop a disciplined and practical approach to the assessment of opportunities and setting of goals (i.e., the destination), as well as to the formulation, implementation, and evaluation of marketing strategie...
High Quality Lecture Notes for Marketing Strategy
The purpose of this course is to equip you with the tools that will allow you to develop an 
action plan to ensure that you reach a desired destination. In other words, it is to introduce you to the 
frameworks, concepts, and techniques that are used on an everyday basis in organizations to develop a disciplined and practical approach to the assessment of opportunities and setting of goals (i.e., the 
destination), as well as to the formulation, implementation, and evaluation of marketing str...
- Lecture notes
- • 4 pages •
The purpose of this course is to equip you with the tools that will allow you to develop an 
action plan to ensure that you reach a desired destination. In other words, it is to introduce you to the 
frameworks, concepts, and techniques that are used on an everyday basis in organizations to develop a disciplined and practical approach to the assessment of opportunities and setting of goals (i.e., the 
destination), as well as to the formulation, implementation, and evaluation of marketing str...
High Quality Lecture Notes for Marketing Strategy and Practice
The purpose of this course is to equip you with the tools that will allow you to develop an action plan to ensure that you reach a desired destination. In other words, it is to introduce you to the frameworks, concepts, and techniques that are used on an everyday basis in organizations to develop a disciplined and practical approach to the assessment of opportunities and setting of goals (i.e., the 
destination), as well as to the formulation, implementation, and evaluation of marketing strateg...
- Lecture notes
- • 4 pages •
The purpose of this course is to equip you with the tools that will allow you to develop an action plan to ensure that you reach a desired destination. In other words, it is to introduce you to the frameworks, concepts, and techniques that are used on an everyday basis in organizations to develop a disciplined and practical approach to the assessment of opportunities and setting of goals (i.e., the 
destination), as well as to the formulation, implementation, and evaluation of marketing strateg...
Exam and Lecture Notes for Marketing Strategy and Practice
This will equip you with the tools that will allow you to develop an action plan to ensure that you reach a desired destination. In other words, it is to introduce you to the frameworks, concepts, and techniques that are used on an everyday basis in organizations to develop a disciplined and practical approach to the assessment of opportunities and setting of goals (i.e., the destination), as well as to the formulation, implementation, and evaluation of marketing strategies.
- Lecture notes
- • 7 pages •
This will equip you with the tools that will allow you to develop an action plan to ensure that you reach a desired destination. In other words, it is to introduce you to the frameworks, concepts, and techniques that are used on an everyday basis in organizations to develop a disciplined and practical approach to the assessment of opportunities and setting of goals (i.e., the destination), as well as to the formulation, implementation, and evaluation of marketing strategies.