Kotler on Marketing notes

Integrated marketing communication is important to have a competitive edge in the market. It plays a vital role in integrating all the essential components of marketing to communicate a similar message to potential and existing customers. Ø IMC creates brand awareness among customers at a minimal cost. Ø It’s essential to B2B marketing as well as direct interaction with customers. Ø IMC promotes the brands among the target audience, it also develops trust among loyal customers. Ø IMC b...

Marketing Evaluation of Tim Horton through Traditionally known components of 4Ps. 1. Tim Hortons Product Strategy: Tim Hortons sells coffee, tea, hot chocolate,[120] and soft drinks. The menu contains a number of other baked goods, such as donuts (doughnut) holes (branded as Timbits), muffins, croissants, tea biscuits, cookies, rolls, Danish pastry, and bagels. Tim Hortons serves three types of coffees original, decaf, and dark roast. In hot beverages French vanilla, lattes and mocha are avail...

I believe my personal creativeness has increased, and I now tend to think "outside the box" in order to solve complex problems. Marketing strategies determine how a brand is perceived, how to price its products, and which consumers to target, and I have learned that social media has become the main pillar of marketing budgets and plans globally. Did you find anything that was surprising to you? Studying case studies relevant to the subject and learning about and analyzing business situatio...

Convenient & easy purchasing - Gudat (2020) states in research that 44% of customers preferred convivence when dealing with a brand. Customer service requirements increased in 2020, while easy-to-make returns did not appear on the list. The factors that drove loyalty, and engagement show variations across personalities as well as demographics. modern integrated technology platforms – the company would be able to create a synergized multi-location point of sale (POS), website, mobile applicati...

Convenient & easy purchasing - Gudat (2020) states in research that 44% of customers preferred convivence when dealing with a brand. Customer service requirements increased in 2020, while easy-to-make returns did not appear on the list. The factors that drove loyalty, and engagement show variations across personalities as well as demographics. modern integrated technology platforms – the company would be able to create a synergized multi-location point of sale (POS), website, mobile applicati...

Integrated marketing communication is important to have a competitive edge in the market. It plays a vital role in integrating all the essential components of marketing to communicate a similar message to potential and existing customers. Ø IMC creates brand awareness among customers at a minimal cost. Ø It’s essential to B2B marketing as well as direct interaction with customers. Ø IMC promotes the brands among the target audience, it also develops trust among loyal customers. Ø IMC b...

Marketing Evaluation of Tim Horton through Traditionally known components of 4Ps. 1. Tim Hortons Product Strategy: Tim Hortons sells coffee, tea, hot chocolate,[120] and soft drinks. The menu contains a number of other baked goods, such as donuts (doughnut) holes (branded as Timbits), muffins, croissants, tea biscuits, cookies, rolls, Danish pastry, and bagels. Tim Hortons serves three types of coffees original, decaf, and dark roast. In hot beverages French vanilla, lattes and mocha are avail...

I believe my personal creativeness has increased, and I now tend to think "outside the box" in order to solve complex problems. Marketing strategies determine how a brand is perceived, how to price its products, and which consumers to target, and I have learned that social media has become the main pillar of marketing budgets and plans globally. Did you find anything that was surprising to you? Studying case studies relevant to the subject and learning about and analyzing business situatio...