Value Proposition Design notes

Describes the characteristics of value propositions needed for the Business Model Canvas. Value propositions are needed to create value for customers and are one the main reasons a customer will choose your company over another.

Prototyping is a way of testing the value propositions of a product. This document explains the 10 principles of prototyping and using napkin sketches to quickly visualize ideas for value propositions.

Prototyping is a way of testing the value propositions of a product. This document explains the 10 principles of prototyping and using napkin sketches to quickly visualize ideas for value propositions.

Describes the characteristics of value propositions needed for the Business Model Canvas. Value propositions are needed to create value for customers and are one the main reasons a customer will choose your company over another.