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MKTG 525 Discussions Week 1, 2, 3, 4, 5, 6 (Bundle)
MKTG 525 Discussions Week 1, 2, 3, 4, 5, 6 (Bundle)
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MKTG 525 Week 1 Discussion; Value Creation and Customer Engagement
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• What is a market offering? Give a recent example of a market offering that has satisfied your need or want. • How do customer relationship management and customer-perceived value affect customer satisfaction?
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Add to cart• What is a market offering? Give a recent example of a market offering that has satisfied your need or want. • How do customer relationship management and customer-perceived value affect customer satisfaction?
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MKTG 525 Week 2 Discussion; Consumer and Business Buyer Behavior
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Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why? Give an example in your answer.
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Add to cartExplain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why? Give an example in your answer.
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MKTG 525 Week 3 Discussion; Branding, Segmentation, and the Product Life Cycle
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Why have companies moved away from mass marketing and toward target marketing?
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Add to cartWhy have companies moved away from mass marketing and toward target marketing?
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MKTG 525 Week 4 Discussion; Pricing and Analysis
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Why is finding and implementing the right pricing strategy critical to a company's success? Give an example of a product or service you think is priced well and why.
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Add to cartWhy is finding and implementing the right pricing strategy critical to a company's success? Give an example of a product or service you think is priced well and why.
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MKTG 525 Week 5 Discussion; Channel Strategy and Integrated Marketing Communications
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Compare and contrast upstream and downstream partners in a company's supply chain. Explain why value delivery network might be a better term to use than supply chain. Give an example in your answer.
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Add to cartCompare and contrast upstream and downstream partners in a company's supply chain. Explain why value delivery network might be a better term to use than supply chain. Give an example in your answer.
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